Anuga Organic with a wide-ranging organic offer
“Anuga Organic Market” is presenting itself as an organic product idea exchange for the trade
The coming Anuga from 9 to 13 October 2021 in Cologne offers an overview of the international offer of organic products. A concentrated spectrum of organic products that carry proof of a recognised organic certification commonly-found on the marketplace awaits the visitors in the specialised “Anuga Organic” trade show.
The theme “organic” has additionally gained in significance over the past few years due to the consumers’ growing awareness for health and the environment Thanks to the Corona pandemic and the trend towards healthy, regional and natural products, the global market for organic food and beverages and the related innovations have experienced an additional boost. According to a market survey by Global Industry Analysts Inc. (GIA), the international market for organic products, which was estimated to be worth US dollars 198.1 billion in the year 2020, is anticipated to increase up to US dollars 495.9 billion by 2027. An annual growth rate of 14.7% is being forecast for the segment fruit and vegetables alone. For the segments meat, fish and poultry an annual growth rate of 15.3 % is expected for the next 7-year period.
Also in the scope of Anuga Organic, an organic offer that suits the customers and location, regional products and fair trade continue to be the trends and drivers of the industry. The list of exhibitors at Anuga currently includes around 2,000 suppliers for organic, Clean Label and non-GMO products. Of whom around 180 exhibitors are directly exhibiting at Anuga Organic. The most important exhibitors include: BioOrto, English Tea Shop, Followfood, Lauretana, Natur’inov, Sipa, Spack, Trouw, The iidea Company, Veganz, Wechsler Feinfisch and Wholey. Anuga Organic also boasts a good international alignment with group stands from Denmark, Italy, Latvia, Lithuania, Austria, Peru, Hungary and the USA.
Anuga Organic Market and the Anuga Organic Forum
The exhibitor offer is enhanced by the “Anuga Organic Market” special event in Hall 5.1, which has already been staged by Koelnmesse and the bioPress publishing company since 2003. It skilfully presents organic products to the retail trade and graphically demonstrates the possibilities of a diversified organic line-up. An organic offer that suits the customers and location, regional products, fair trade and vegan food continue to be the trends and drivers of the industry. The focus additionally lies on fresh meat, milk and dairy products, Matcha products, organic delicatessen and organically grown wines.
Parallel to the “Anuga Organic Market” special event, in the scope of lectures and informative events high-calibre speakers will discuss the current and forward-looking themes of the organic industry in the “Anuga Organic Forum” of the digital format Anuga @home. The focus here lies on practical information and training. The aim is to promote and enhance the knowledge on and about organic products and their marketing. The top themes include:
- The development of the organic landscape in Europe in the context of the green deal
- Organic in the USA: Maintaining integrity
- 25% organic in the EU – how will we manage that by 2030?
- Organic in Russia – current status and where the development is headed
- Organic brand essence as a driver of the transformation