Eintracht Frankfurt, Freeletics, Snap and Twitch are announced as the first top speakers for the DMEXCO Digital Spring Summit
April 7, 2022
Designed as the spring kick-off for the industry the program for the DMEXCO Digital Spring Summit spans the full spectrum of online marketing, with a special focus on the latest trend topics: Web3 and NFT. The lineup of speakers from recent digital start-ups and established industry names ranges from best practice to deeper dives into successful digital projects.
Timm Jaeger (CEO, Eintracht Frankfurt Tech) will report on how the Bundesliga club took its first steps into Web3 and its initial experiences with NFT collectibles. Ellie Hughes (Head of Reputation, Freeletics) will give an overview of Freeletics’ evolution from a fitness brand to an international fitness & lifestyle brand and talk about the significance of gamification in product development. Philipp Schneider (Head of Marketing DACH, YouGov) talks about the importance of diversity in marketing and presents specific market figures.
Digital product worlds and online stores have always been an integral part of DMEXCO. And traditional e-commerce now involves more than just an online store. The interaction of numerous channels is considered a success factor for retailers. Philipp Klösel (Head of Online Marketing & Media, Peek & Cloppenburg KG) talks about this topic and about Peek & Cloppenburg’s path to becoming Europe’s leading omnichannel fashion retailer.
Books – a medium that is often underestimated but has undergone years of change – will also be represented at the DMEXCO Digital Spring Summit. Berit Bretschneider (Marketing Director DACH, BookBeat GmbH) will discuss the digital transformation of (audio) books and the consequent digital shift in marketing. And Dr. Volker Kitz (lawyer and author of numerous Spiegel bestseller books) – someone who knows what his readers want – will also be there to talk about his latest book “Konzentration: Warum sie so wertvoll ist und wie wir sie bewahren” (“Concentration: Why It’s So Valuable and How We Can Preserve it”).
Thomas Mosch, DMEXCO Conference Director: “The aim of the DMEXCO digital spring kick-off is to use targeted contributions to discuss the most important developments in digital marketing, and thus to offer a forum to the full spectrum of the industry: from digital start-ups and global players to successful e-commerce providers and thriving agencies. We look forward to presenting our community with an exciting and high-profile program on May 3.”