FSB 2023 aims to further develop its position as the industry’s leading platform
Excellent feedback from those attending FSB 2021
It’s only been four months since FSB 2021 yet preparations are already well underway for next year’s International Trade Fair for Public Space, Sport and Leisure Facilities. “It’s crucial that we now capitalise on the momentum generated by FSB 2021 – which provided vital inspiration as the industry’s first in-person event after two years of enormous challenges – in order to further develop the trade fair and its position as the industry’s leading platform,” says Bettina Frias, Director of FSB. “We are using the very good results of the 2019 event, the last edition of FSB to take place under “normal” conditions, as a benchmark. And even if online registration only opens officially in a few months’ time, we are already having discussions with numerous companies and partners from Germany and further afield regarding stand space and focus themes for the 2023 edition.” Online registration for FSB 2023, which will be held on 24–27 October 2023, will open in August 2022.
An independent survey of exhibitors and visitors underlines the tremendous importance of FSB, alongside the fact that it succeeded in providing the industry with crucial momentum even under last year’s difficult global circumstances. The survey results were at the same level as the successful 2019 event in every respect. More than 60 per cent of exhibiting companies were very satisfied/satisfied with their trade fair participation, and around 70 per cent of respondents applauded the extremely high quality of the FSB visitor profile. And 88 per cent of exhibiting companies stated that they would recommend the trade fair to others.
Around 70 per cent of the exhibitors surveyed stated that the focus of their trade fair attendance was on presenting new products, establishing and cultivating business contacts, alongside showing market presence, thereby boosting the profile of their company and its products. Around 65 per cent were very satisfied with their achievement of these important goals, and expect positive follow-up business.
Visitors to FSB 2021 were also very satisfied with their trade fair experience: 78 per cent stated that they were very satisfied/satisfied with their attendance, and 70 per cent rated the offering on show at FSB 2021 as very good/good. Even though exhibitor numbers were down compared with the previous event, 90 per cent of respondents would recommend FSB in their networks and among their colleagues. The high-quality profile of FSB visitors is reflected in the level of their decision-making authority: 89 per cent stated that they were closely involved in purchasing and procurement decisions in their areas. “This is a clear sign for us as the event organiser that FSB has lost none of its importance as an industry platform, even under difficult circumstances. Rather, it has actually consolidated its position and to some extent even enhanced its standing,” says Frias.
Around 80 per cent of trade visitors regarded FSB’s specialist event programme as an important and valuable part of the event. This was especially the case for public and municipal institutions, which were able to obtain in-depth insights into trending topics and concepts here.
The international IAKS Congress was organised in a hybrid format for the first time, making it possible for participants from all countries to attend online talks and discussions on all aspects of the sports facilities of the future.
FSB 2023 will take place from 24 to 27 October 2023 in co-location with aquanale, the International Trade Fair for Sauna.Pool.Ambience.
Further information is available at www.fsb-cologne.com