Current registration status confirms the new exhibition dates of spoga+gafa

Koelnmesse | Koelnmesse

 

The long-term rescheduling of the exhibition dates of spoga+gafa to June, including the one-time date at the end of May to the beginning of June in 2021, is already a total success. The current rebooking figures corroborate this. In spite of the worldwide challenges, just under nine months prior to the next spoga+gafa, with a booking status of over 90% the applications are at a pre-Corona level and indeed in most exhibition halls this level has been exceeded.

The current exhibitor status is a clear signal: The long-term rescheduling offers the exhibitors new cross-industry opportunities for their business because it is more in line with the industry’s changed ordering behaviour. Not only existing exhibitors registered with in some cases significant expansion requests, but a pleasing number of companies that didn’t take part in the past years have also registered to participate. This applies among others for the BBQ and decoration sectors, for Hall 6 with its technology and equipment customers as well as for the furniture section.

The motto of the leading global trade fair of the garden lifestyle industries is once again in 2021 “Sustainable Gardens” because according to current surveys, the consumers’ interest in sustainable products and smart solutions will increase further over the coming years.

“The current registration status is a fantastic signal for the industries’ trust in spoga+gafa and proves that physical networking formats are irreplaceable for the generation of sustainable business success,” explained Stefan Lohrberg, Director of spoga+gafa. “Under the hashtag #gardenbackstronger, together with the industry we are underlining the will to allow a successful trade fair to take place in 2021. We are enhancing the strength of a physical event with fresh, digital formats in order to support the customers even more readily with added value in the run-up to, during and after the trade fair.”
 
In good hands in Cologne: www.spogagafa.de/besafe

The essential element of a trade fair is the personal contact: In order to make networking as safe and successful as possible also in times of Corona, Koelnmesse has developed a host of measures in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair. Our goal is to ensure the highest degree of professional safety and to create an environment in which the business of the exhibitors can grow again.

Keeping an eye on the current situation, Koelnmesse is looking forward to a successful spoga+gafa, which is taking place in just under nine months’ time. 

Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai, interzum bogotá in Bogotá, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

For more information, please visit spoga+gafa or your may reach the FMI Representative, Ms. Riznha Mendoza. 

Statement of the exhibition management September 2020

.                        File:Koelnmesse Logo.svg - Wikimedia Commons

 

Dear exhibitors, dear visitors,
dear friends and partners of spoga+gafa,
dear colleagues,

Fantastic exhibitor feedback, visitor figures up once again and thus the announcement of the fifth record spoga+gafa in a row. That might well have been probably yesterday, on the third and last day of spoga+gafa 2020; if the world had continued to turn “old-normal”. But it wasn’t to be. The circumstances leading up to the cancellation are known and have been sufficiently discussed. We were prepared, Cologne was ready, and so were many of our exhibitors and visitors.

Today, in early September – and thus in the time that we talked about again and again and made prognoses about during the weeks and months leading up to the cancellation on 6 July – we ask ourselves what would have happened. Would we have had a chance of success, had you been prepared to travel? How many visitors and exhibitors would have come? Conversations with colleagues from other countries – countries in which trade fairs have long been taking place again – have informed us that those events that have taken place have done so successfully for many parties and have all exceeded expectations in terms of their results. The follow-up meetings were concerned less with the quantity than with the quality of those attending, the business that was done and the efficiency of the discussions. The decision-makers for product range, procurement and product came together in a way that exceeded expectations, which makes us glad for those involved and confirms us in our belief that trade fairs are possible, not only in the future but also right now. They are possible when we all come to the dance with the right expectations, for now as then, quality has priority over quantity.

Nonetheless, we still believe that the decision to cancel the 2020 trade fair was correct. We want to say thank you for the feedback, both internal and external, that we received on our way to taking that decision and afterwards, and we are very grateful for it. If the hundreds of discussions held in the last months have accomplished one thing, it’s the mutual trust between us to act as equal partners. We are considering the needs of our green garden lifestyle sector even more than previously in our actions. The discussions that we have held concerning the status, the opportunities for the future and the interests of our exhibitors and visitors from across the segments have brought us to the conclusion that spoga+gafa should now be permanently held at the end of the first half of the year.

The talks and scenarios of recent months and years have shown that June offers a significantly large overlap of the changing needs of suppliers and their target retail market. We have clearly seen that the new date has been well received. The reorientation offers opportunities for everyone, and no one will find it impossible. September has strengths, but June repeats and changes them. In past years the participants often focused on the targets brand building, networking and PR alongside the presentation of products, and these special benefits of spoga+gafa are also available in June. The new date also offers many of the trade fair’s partners the opportunity to present their products to the trade at an earlier point in time. The feedback we are receiving from exhibitors and visitors alike shows that both those customers addressing large-scale retailers and those targeting the specialist trade see outstanding opportunities in the June date. Here we would like to once more make the point that next year’s date at the end of May is a one-time exception. In subsequent years, as far as our trade fair schedule permits, the event will be held in the middle or at the end of June. The discussions that we held prior to the announcement with the respective branches of the specialist trade – be they the furniture customers or, for example, those active in the barbecue segment – have shown that people can live with coming to Cologne as early as the end of May one time. Of course the dates for the following years, in the middle or at the end of June, will subsequently be preferable for our partners.

As far as the exhibitors are concerned, we should not deceive ourselves. Some of our partners will not find it easy to adjust their accustomed product cycle slightly to the new trade fair dates in the first year and to have their products ready for presentation a good two months earlier. The companies affected, however, have made clear in the dialogues concerning the basics of the desired rescheduling that they see the change as manageable and thus regard the early date as the best that could be chosen. If we look at the rebooking numbers, it is clear that all of the halls are not only reacquiring the previous exhibitors but also attracting a significant number of registrations from companies that have not participated in recent years. This is the case for the barbecue and decoration sectors, for example, for Hall 6 with our technology and equipment customers and also, in particular, for the furniture sector. Consequently, in all of our exhibition halls, our motto is “Together, through one May and then happy in June”.

Dear companions of spoga+gafa, yesterday we could not drink a glass of Kölsch beer together at your stand or at one of our parties. But we’ll do it again soon. At the biggest garden lifestyle trade fair in the world. In Cologne. We promise.
Until then, we send you our greetings and wish you all the best in meeting the current challenges.

For more details, you may visit spoga + gafa or you may contact the FMI representative, Ms. Riznha Mendoza

 

DITP, Thai Chamber of Commerce, Koelnmesse announced THAIFEX- Anuga Asia Hybrid Edition

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DITP, Thai Chamber of Commerce and Koelnmesse Affirm to Hold “THAIFEX – ANUGA ASIA 2020” in “The Hybrid Edition” of Tradeshow Combining Both Offline and Online Elements This 22-26 September

The Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse from Germany, the official organizers of THAIFEX – ANUGA ASIA2020, affirmed their readiness to host THAIFEX – ANUGA ASIA 2020 between 22-26 September 2020 at IMPACT Arena, Exhibition and Convention Center, Muang Thong Thani. THAIFEX this year presents the new hybrid edition of the trade show to align with the New Normal lifestyle under the name THAIFEX – ANUGA ASIA 2020 “The Hybrid Edition” where offline business negotiations will be held in conjunction with online. THAIFEX – ANUGA ASIA 2020 has received positive responses particularly from companies seeking to leverage new opportunities with 708 exhibitors, in total, who are committed to attending this year’s offline trade show, consisting of 519 business operators in Thailand and 189 international exhibitors across 15 countries participating through their representative offices in Thailand.

Mr. Somdet Susomboon, Director-General of the Department of International Trade Promotion Ministry of Commerce, revealed that even though the spread of the Covid-19 pandemic has affected businesses worldwide, the organizers have seen the positive recovering signs after COVID-19 in Thailand and therefore proceed to hold THAIFEX – ANUGA ASIA 2020 “The Hybrid Edition.” This year trade show presents a hybrid edition that combines Virtual Trade Fair and Virtual – Online Business Matching, as a new addition to the trade fair held regularly every year. THAIFEX – ANUGA ASIA 2020 is destined to connect the exhibitors with international buyers in order to stimulate the fast recovery in food and beverage industry through technology while catering to the demands of overseas F&B businesses and importers who are unable to travel to Thailand. DITP also highlights a virtual product showcase, THAIFEXporter Virtual Trade Show, which is to be held jointly.

As for the offline event, food and beverage product showcase is taking place at IMPACT Arena, Exhibition and Convention Center, Muang Thong Thani, with the newly added exhibition in front of the hall under the concept of EAT RESPONSIBLY. The exhibition presents the latest trends in modern consumption that not only focus on the taste or the benefits of food but also emphasize on the origin of the ingredients, processes or unique stories behind each dish through 8 categories of exhibitions, namely, Future Food, Free from Food, Food Ingredients, Asia’s Herb to the World, New Protein Source, Thailand Trust Mark, Style Bangkok Showcase and Halal to the World. 

As THAIFEX – ANUGA ASIA 2020 is taking place amidst of the Covid-19 situation, the organizers have, thus, arranged strict measures to safeguard the health and wellbeing of all participants. The organizers are in close contact with Thailand’s Centre for COVID-19 Situation Administration (CCSA) to address and implement safety guidelines on spacing, exhibition booth density, and various critical health and sanitation measures such as compulsory face mask in the exhibition area, temperature check as well as the management of participants and the safety precautions taken for overseas delegates to ensure no effects on all stakeholders in Thailand. Besides, a new pre-registration platform will be available for attendees to print their own badges at on-site registration counters, with better managed queues and minimised crowds so that all attendees can be assured of their health and wellbeing.

As for the “THAIFEXporter Virtual Trade Show,” the online event organized by the Department of International Trade Promotion to help Thai businesses, many of which have been severely affected by the COVID-19 situation to enter business negotiations and initiate a virtual trade show via www.thaifexportervirtualtradeshow.com. This initiative is in response to the rising trend of the new era trade show. The “THAIFEXporter Virtual Trade Show” features 3D Virtual booths which overseas participants can select products on the shelf, watch video clips, read through product catalogues, leave messages to schedule business negotiations in advance or choose to enter a business negotiation immediately. The opportunity will be open to Thai business operators to participate in THAIFEX – ANUGA ASIA 2020 “The Hybrid Edition” via online channel.

Mr. Kalin Sarasin, Chairman of The Thai Chamber of Commerce stated that “Thailand is the world’s No. 11th largest producer and exporter of agricultural and food products and one of top ranked in Asia with the total export value of over 1.25 trillion baht. For the Thai food business in the New normal era has led to many new business trends. For instance, retailers, restaurants, or even traditional businesses are prompted to adjust their processes to online platform. We, thus, strive to provide industry professionals with the right opportunities to lead this change and quickly build back the business, as part of our mission to support industry professionals to fully benefit from these trends. THAIFEX – ANUGA ASIA 2020 “The Hybrid Edition” is, thus, held to boost the recovery of food and beverage industry, reviving confidence in Thailand as the market. It will also help the participating entrepreneurs leverage new opportunities to tap into markets in Asia and across the world. This year, 319 Thai companies have confirmed their participation in 1,116 booths. Among these exhibitors, 120 of them are SMEs and 90 of them are participating for the first-time. With this high number of exhibitors, this trade show can lead to multiple job creation, value added, income generation and economic value to the country. In addition, special privileges are offered to the participating entrepreneurs from Thailand, both Manufactures and Exporters, including 20% discount on event space, opportunity to enter business negotiations with buyers or importers through Online Business Matching, VDO Conference and Facebook Live to promote their products.”

Mr. Phusit Sasitaranondha, Managing Director of Kolenmesse Thailand, revealed that “although people around the world are facing the difficulty from the COVID-19 situation, the food and beverage has always been a key industry to the business sector. We are ready to overcome this current situation and proceed to strengthen industry professional in the food and beverage. This year, 189 international exhibitors from 15 countries participating through their representative offices in Thailand, including China, Japan, Korea, Malaysia, Singapore, Taiwan, Hong Kong, Vietnam, Brazil, Poland, Norway, Indonesia and Singapore, have confirmed their participation in THAIFEX – ANUGA ASIA 2020 “The Hybrid Edition”. This year event highlights also include THAIFEX Start Up Pavilion & Tech Pavilion, THAIFEX Taste Innovation Show and THAIFEX Trend Zone etc. including free online seminars for the first time.”

THAIFEX – ANUGA ASIA 2020 “The Hybrid Edition”, will be held for 5 show days from 22 – 26 September 2020. Trade days start between 22 – 26 September 2020 and public days start between 25- 26 September 2020. Unlike the past editions of only a single day of opening to the public, there will be 2 public days to encourage local consumption and spending.

To know more, visit Thaifex-Anuga or contact Ms. Riznha Mendoza of ECCP at riznha.mendoza@eccp.com

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gamescom 2020: Top international companies confirm participation

gamescom 2020 | The Heart of Gaming | gamescomFile:Koelnmesse Logo.svg - Wikimedia Commons

 

Preparations for the world’s biggest event for computer and video games are well underway. Many companies have already confirmed their digital participation as official partners. Among them are the top international companies:
 

  • Activision Blizzard
  • astragon
  • BANDAI NAMCO Entertainment
  • BETHESDA
  • Electronic Arts
  • ESL
  • Headup
  • Indie Arena Booth
  • Koch Media
  • Microsoft/Xbox
  • SEGA Europe
  • Wargaming
  • Ubisoft
  • Yager Development GmbH
  • and many more


In addition to this, more partnerships are currently being concluded and regularly announced on www.gamescom.global . These are supplemented by many partnerships with content creators and platforms, which will be announced at a later date.

The guiding theme of gamescom 2020 has also been defined: with “Playing into the future”, gamescom focuses on the many positive effects of games and the games industry on society: computer and video games have helped millions of people during the corona crisis, for example, by also helping to maintain contact with friends and family during the lockdown. Classic sports events took place during the corona pandemic as e-sports tournaments, while it was possible to visit concerts and entire festivals within games, and numerous charity activities took place within the community. It was even possible to participate in research on the corona virus thanks to the experimental game “Foldit”. This means that games and their communities were already pointing a finger in the direction of gamescom, because, although the world’s largest games event of the year could not take place on location in Cologne, it will still bring millions of gamers together in 2020 to follow the biggest new products and news and to celebrate games culture.

Oliver Frese, Chief Operating Officer of Koelnmesse: “Thanks to the innovative and bold games industry and games community, we can together organize one of the biggest events in the world with gamescom 2020, even in these times, and thus embark on new paths. This is once again evident: there was already a lot of support from companies shortly after communication of our digital concept for gamescom 2020, as is made impressively clear by the long list of first partners. Many more partners will follow. Millions of fans can now look forward all the more to an eventful gamescom 2020.”

Felix Falk, Managing Director of game – Association of the German Games Industry: “In the difficult times of the corona pandemic, games have helped millions of people worldwide and provided fun and pleasure. They have helped friends and families to stay in touch, even when we could not leave the house. The games industry and community has always been characterized by this positive and future-oriented attitude. gamescom will thus once again provide a forecast in 2020 of what will be in the living rooms of millions of gamers tomorrow, on the screens the day after tomorrow, and will enrich all of our lives in future.”

Trend “New console generation”

The successors to the current generation of consoles have been announced for the end of the year with the PlayStation 5 from Sony and the Xbox Series X from Microsoft. Millions of fans worldwide are already waiting with longing for the new devices. The new console generation is thus the top trend of this year’s gamescom. Finally, there will be many announcements and much news revolving around the consoles in the context of gamescom at the end of August, only a few weeks prior to its start. The new models offer especially high performance, thus enabling gaming worlds of a magnitude and wealth of detail that have been impossible to realize up to now. The new devices master, among other things, so-called ray tracing, with which a novel calculation of light enables especially realistic graphics. Where one needed an entire computer centre for this a few years ago, this will soon be found in the new consoles in the living room.

Trend “Games at school”

Corresponding with the start of the school year in many federal states at the end of August, the second gamescom trend this year is “Games at school”. There has already long been a large and varied offering of serious games, with which one can learn playfully. More and more parents and children trust in such games. Due to the corona-related closures of schools, the need for them has increased dramatically. However, the corresponding serious games have to date primarily been used at home and in the private realm. Serious games have many positive qualities that also provide help with teaching and learning in school: they are fun, motivate, and thus improve learning success. Unfortunately, many schools in Germany are still too poorly equipped to consistently include serious games in the school routine. Which is why the focus of the gamescom congress is also on digital education this year. There, among other things, best practice examples will be shown and the exchange between educators promoted.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. Due to the global COVID-19 pandemic, gamescom 2020 will be held exclusively in digital format from Thursday, August 27, 2020 to Sunday, August 30, 2020. On-site events in Cologne will not take place this year given the current situation. gamescom is jointly organized by Koelnmesse and game – the German Games Industry Association.

Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, DMEXCO, gamescom, gamescom asia, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.

gamescom award 2020: apply now!

gamescom 2020 | The Heart of Gaming | gamescomFile:Koelnmesse Logo.svg - Wikimedia Commons

 

July 2020 – The application phase for the gamescom award 2020 has started: Official partners of gamescom can submit their games and products to the awards office until 7 August, 4:00 p.m. The gamescom award is presented in a total of 27 categories. Selected winners will already be announced on Thursday, 27 August 2020 in the context of the big, international gamescom: Opening Night Live opening show. All other prizes of the gamescom award 2020 will be presented on Sunday, 30 August 2020 in the context of the gamescom: Best of Show.

Due to the corona pandemic, gamescom is this year taking place exclusively in digital form for the first time. In keeping with this new gamescom format, the gamescom award is coming with a series of innovations. For example, the categories have been revised: categories like Best Booth will not be considered this year. The “gamescom global Awards” category group is being supplemented with the new categories of “Best Announcement”, “Best Lineup” and “Best Presentation/Trailer”. A new addition to the genre categories is “Best Remaster”, and the jury will vote on the “Most Wanted Hardware/Technology” in the Platform category group. gamescom fans now decide the “Best Show” for the Consumer Awards.

For a successful entry, the submission form for the gamescom award must be filled out and sent to the awards office by the deadline. The basis of assessment for the jury are ten-minute gameplay videos. More precise specifications for the design of the video can be found in the rules.

The deadline for submissions for the gamescom award is Friday, 7 August 2020, 4:00 p.m. The general conditions of participation and the application forms for the gamescom award 2020 can be found here: https://www.gamescom.global/participation-and-planning/for-partner/apply-as-a-partner/


An overview of the gamescom award 2020 categories. Categories marked with * are new this year.

Genre categories group:

  • Best Action Adventure G
  • Best Action Game
  • Best Family Game
  • Best Action Adventure G
  • Best Racing Game
  • Best Remaster*
  • Best Role Playing Game
  • Best Simulation Game
  • Best Sports Game
  • Best Strategy Game
  • Best Multiplayer Game
  • Best Ongoing Game
  • Most Original Game

 

Platform categories group:

  • Best Game Microsoft Xbox
  • Most Wanted Hardware / Technology*
  • Best Game Nintendo Switch
  • Best PC Game
  • Best Game Sony Playstation
  • Most Wanted Hardware / Technology*

 

Consumer awards categories group:

  • Best Show*
  • gamescom “Most Wanted”
  • Best Streamer

 

gamescom global awards categories group:

  • Best Announcement*
  • Best Lineup*
  • Best of gamescom
  • Best Presentation / Trailer*
  • HEART OF GAMING Award

 
Direct submissions are only possible in the Genre and Platform category groups.

The awards office of the gamescom award 2020 will once again be headed by the Stiftung Digitale Spielekultur.

To know more, visit gamescom or contact Ms. Riznha Mendoza of ECCP at riznha.mendoza@eccp.com

 

spoga+gafa suspends for 2020, changing to new date

 

File:Koelnmesse Logo.svg - Wikimedia Commons

 

 

 

spoga+gafa takes place once at the end of May in 2021, then in the middle or end of June

At the request of the industry, Koelnmesse is moving the date for spoga+gafa to the first half of the year. In future, this means that the largest garden lifestyle trade fair in the world will be held at a time more convenient for orders by large segments of the industry.

With the entire area almost fully booked the spring of 2020 and thus outstanding registration levels for spoga+gafa, the trade fair situation increasingly came to reflect the current developments around Covid-19 and the economic situation. The news about new cases of infection in Germany played a role, as well. The current travel situation is still uncertain, too – particularly at the intercontinental level. That is why in recent weeks a large majority of exhibitors and trade visitors decided not to attend spoga+gafa after all. In the end, the extensive preparations for the trade fair and the #B-SAFE4business package of measures for the coronavirus- compliant implementation of our trade fairs were not enough to calm the hesitancy amongst trade fair attendees. For this reason Koelnmesse reassessed the overall situation together with the Advisory Board and decided that it was best to respond to the cancellations and wishes of a large number of industry exhibitors and visitors by not implementing spoga+gafa 2020. In future, spoga+gafa will take place in the middle or end of June. Only in the coming year will it take place unanimously from 30 May to 1 June.

spoga+gafa generated the growth seen in recent years – in terms of exhibitors, space and visitorship – through a particularly close cooperation with the garden-lifestyle industry. Koelnmesse has always placed its focus on the needs of its industries. The development of spoga+gafa into a globally relevant platform for added value and communication was and remains the strategic focus of this trade fair. Building upon this, Koelnmesse used the impacts of the very recent past and, together with the deliberative bodies involved, consulted about the future date for the largest garden lifestyle trade fair in the world.

On rescheduling spoga+gafa to the first half of the year, Koelnmesse COO Oliver Frese observed: “The aim of our conversations with the industry is to work together to give a strong trade fair a chance to gain even more strength and market relevance. The focus here is on the ordering behaviour seen in many parts of the industry, which has evolved over the years. To make this event even better the spoga+gafa 2021 will take place once at the end of May, and from 2022 on it will take place in mid or late June.” Further information will follow shortly.

Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast- expanding markets to its portfolio. These include idd Shanghai, interzum bogotá in Bogotá, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

To know more, visit spoga+gafa or contact Ms. Riznha Mendoza of ECCP at riznha.mendoza@eccp.com.