Secure your ticket and take part—live or online!

EXPO REAL Messe München
   EXPO REAL Hybrid Summit


The options for 2020: Summit Ticket or Digital Pass


With the Summit Ticket, you can meet speakers, 221 exhibitors (as of September 28, 2020) and participants in person. And you can even benefit from the digital summit formats later. The Digital Pass allows you to access the live stream of the conference program, to enjoy lectures and discussions and to contact virtual exhibition partners. Both ticket types open up ideal networking options in the new EXPO REAL app

  Buy your ticket now!  


Digitalization in the real estate industry

The pandemic proves the great importance of digital networking. And the REAL ESTATE INNOVATION FORUM will turn its spotlight on digitalization. For example, on October 14, under the banner “The future of living and working.” And then experts will discuss the question of “How do digital technologies and platforms support the new world of hybrid work?” On October 15, the focus will be on “Construction Tech”, digitalization of the housing industry and in the hotel asset class. In the INVESTMENT TOPICS FORUM on October 15, the keynote will deal with “Generation Z—digital, connected and individual.” “Tomorrow’s users” will take center stage during the panel discussion later on. And on October 15 in the EXPO REAL FORUM, experts will ask: “Digitalization: Is corona giving the process a turbo boost?”



Be prepared for the expertise of these speakers!


Katharina von Schacky
Head of Real Estate Strategy, Germany & Northern Europe, WeWork
Petra Schiffmann
Head of Global Working Environment, Siemens Real Estate
Prof. Dr. Marion Peyinghaus
Matthias Naumann
Chief Investment Officer, Real Estate, Europe, DWS
Alexander Betz
Member of the Management Board and Chief Digitalisation Officer (CDO), PATRIZIA Immobilien AG
Alexandre Grellier
CEO, Drooms GmbH



The Tech Alley: stage for technology start-ups

In the Tech Alley (Hall B0), you will meet young technology companies: innovative start-ups will present products, process solutions and ideas in the fields of “Invest & Finance”, “Research & Valuate”, “Manage & Operate”, “Plan & Build”, and “Market”. And the 20 PropTech companies will also use the TECH TALK STAGE to present their digital innovations.

2020 live in Munich: it’s safe! 

The live experience of a trade fair is and remains something special. Messe München’s sophisticated hygiene concept enables you to have a safe and inspiring visit.
Our tip: have a look at our new video! Exhibitors and visitors—who have already participated in one of our trade fairs in September 2020—describe their impressions. 
Claudia Boymanns
Claudia Boymanns
Exhibition Group Director
Messegelände, 81823 München
Tel.: +49 89 949-11628




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Messe München restarts shows successfully in China: CBB 2020 will showcase sustainability, innovation and digitalization of beverage and liquid food industry

  • CBB 2020 will Inherit successful experience to be held as schedule with strict protection and control of COVID-19 epidemic
  • CBB 2020 gathering more leading brands and German pavilion is organized by VDMA
  • CBB supporting program: Trends for sustainability, innovation and digitalization

On July 3–5, 2020, electronica China 2020, productronica China 2020, LASER World of PHOTONICS CHINA 2020 and VisionChina (ShangHai) 2020, ISPO Shanghai 2020 were held successfully in Shanghai. The safety and hygiene concept of Messe München ensured the restart of Asia’s leading trade show for this key technology in China. All the exhibitions extremely well attended and the exhibitors and visitors as enthusiastic as ever, signaling the recovery of trade fair in China from the impact of the Covid-19 pandemic earlier this year.

CHINA BREW CHINA BEVERAGE 2020, as Asia’s leading trade fair will inherit successful experiences to showcase diverse technologies of sustainability, innovation and digitalization in beverage and liquid food industry.


The Covid-19 epidemic has had a major impact on the global economy. However, China fortunately has made initial success in its prevention and control, laying a foundation for the gradual restoration of economic activities.

China is and will continue to be of global importance to the advancement of technological development. As the Asia’s leading trade show, CBB 2020 will inherit successful experience from our trade shows which have been held.  We have seen a strong recovery and high demands at electronica China 2020, productronica China 2020, LASER World of PHOTONICS CHINA 2020 and VisionChina (Shanghai) 2020 as we enter the second half of the year.

The equipment manufacturing of beverage and liquid food industry is also getting a boost again. CBB 2020 has firm confidence and precise measures to support exhibitors and visitors to accelerate business recovery in China as well as strict protection and control and provide a safety and hygiene on CBB 2020.



On Oct.13-16, 2020, CHINA BREW CHINA BEVERAGE 2020 will be held at Shanghai New International Expo Center in Shanghai. It will show diverse topics of tendency for displaying and concurrent events, such as intelligent manufacturing, innovative packaging, food safety and health, energy efficiency and sustainability, bring new products and technologies in the alcoholic beverage (beer, craft beer, wine, spirit, etc.),non-alcoholic beverage(water, soft drink, juice, coffee, etc.) and dairy, etc.

It will assemble more leading brands from national and international beverage and liquid food industry. Among them are national and international industry leaders such as Alfa Laval, Barth Haas, Baumer ,E+H,DSM,GEA, Husky, Heuft, ifm,igus, KHS, Krones, MIURA, METTLER TOLEDO, Pentair, SEW, SMC, Yakima located in the international exhibition halls. And Best Crown, Diron, E-STAR, GDXL, GsPak , HGM, Kelang, Lehui, Newamstar, Precise,Talos, Tech-Long ,Tiantai ,VANTA, YoungSun, YueDong, ZhongChen and Zhongya in the national exhibition halls.

In addition, German Pavilion from CBB International hall will still offer visitors a one-stop platform to source German-made products and solutions from beverage and liquid food industry, such as Bernhard Bull, Hottinger Baldwin, Orbitalum Tools, ProLeit AG, WIKA, Xispek, etc.

The exhibitors will bring visitors new products and technologies in the segment of beverage and liquid food industry. Such as Steinecker MicroCube from Krones of the beer solution, Innofill PET DRV PET filler from KHS of soft drink, beer solution, HyPET®5e from Husky of soft drink, water and tea solution, LX boiler from MIURA of spirit, dairy and beer solution, Brewers Clarex® from DSM of raw materials and additives, Proline Promag H300 from E+H of intelligent manufacturing of soft drink, fruit juice, etc.



CBB supporting program will focus on the sustainability, innovation and intelligence. It includes China Food Industry Development Conference, Doemens Tasting Class, International Summit of Traditional Fermented Food Industry, The Forum of Intelligent Equipments Manufacturing and Technologies of beverage and liquid food in China, CBB Mutual Growth Awards, CBB Awards of craft beer, etc. From Budweiser Group, Wahaha Group, Zhejiang University, BICI and leading companies from equipment will have an exciting speech of The Forum of Intelligent Equipments Manufacturing and Technologies of beverage and liquid food in China.


Join now!

  Pre-register here  




Automotive industry—shaped by digitalization

electronica Messe München
   electronica News 


E-mobility: E for electronic

E-mobility: E for electronic

Electric drives, digitalization, networking and autonomous driving are making up more and more of the electronics in cars. As soon as 2025, electronic components are expected to account for 35 percent of all material costs.


Entrepreneurs in Germany faster than in the U.S.

Entrepreneurs in Germany faster than in the U.S.

The coronavirus pandemic could end up accelerating startups in several sectors. At least where speed is concerned, Germany is one step ahead in several industries.

Technologies & Applications 

Compatible shrinkage with on-chip memory 

Compatible shrinkage with on-chip memory

  Embedded storage on integrated circuits requires a lot of space. Now a more economical    architecture is promising cheaper and more energy-efficient devices in future.


Fair Insights

electronica virtual

electronica virtual

Due to the far-reaching, global travel restrictions, Messe München has decided to hold electronica 2020 in a purely digital format as electronica virtual.
This way, as an exhibitor or a visitor, you can engage in global discussions with the industry, experience the latest trends, products and solutions and get in touch at virtual trade fair stands.

Printed electronics as an opportunity for mobility

Printed electronics as an opportunity for mobility

With speakers, among others, from Jaguar and Continental, LOPEC impulse demonstrated the possibilities printed electronics offer for the automotive and aviation industries. You can read highlights of the web seminar in the LOPEC industry portal.

Business Life

3 requirements for empowering employees

3 requirements for empowering employees

Agile working methods will give employees and teams more responsibility. But it is rarely that simple, as at least three requirements must first be fulfilled.

Contact for visitors
Messegelände, 81823 München
Tel.:           +49 89 949-11458
Fax.:          +49 89 949-11459
Mobil.:       +49 17 712 123





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Virtual commissioning – digitization accelerator in Corona times

AUTOMATICA Messe München



Webinar on Virtual Commissioning — tomorrow, August 26th

Standbuchung für die automatica 2020

We are further expanding our digital presence with the new virtual format Let’s talk by automatica. The second edition of the webinar series will deal with the topic of virtual commissioning on August 26, 2020 at 1 p.m. with a panel of top-class experts. Turn yourself on!

  More information & registration  


Survey: Will AI soon make robots smarter than humans?

Will artificial intelligence (AI) someday make robots smarter than humans? This is what robotics and AI experts in industry and research have to say.

   To the survey   


Smart Factory: Step by Step to Autonomous Production

Autonomous production of the future configures and coordinates its production cells itself. Pioneers are already implementing the characteristics of the smart factory.

  To the article  


Smart Factory: Assistance Systems for Workplace 4.0

What does Workplace 4.0 look like in the smart factory? Fraunhofer researcher Dr. Matthias Peissner evaluates future technologies for their practical relevance.

  To the interview  


GAIA-X: The Secure European Cloud Is Taking Place

A secure and data-sovereign European cloud infrastructure for SMEs – that is the goal of GAIA-X. That is why government, business and science are promoting the project.

  To the article  


Anja Schneider
Exhibition Director automatica
Phone:   +49 89 949-11538



automatica at Twitter automatica at Youtube automatica at facebook automatica auf LinkedIn

EXPO REAL | Buy your ticket now—Top-class program included

EXPO REAL Messe München
   EXPO REAL Hybrid Summit


Secure one of the limited Summit Tickets now


Live in Munich: the limited Summit Ticket allows you to meet speakers, 216 partners (as of September 14, 2020) and other participants on site. In addition, you can benefit from the digital formats of the Hybrid Summit after the event, namely from October 26. The alternative Digital Pass offers live streams of all conferences as well as lectures and discussions by virtual exhibition partners at the “Digital Exhibitor Stage”.

  Buy your ticket now  


On the way to the future’s new normality

Conference program

Retail property—an important asset class. What do the pandemic and growing online trade mean for this segment? Retail and marketing expert Dr. Marc Schumacher, Managing Partner of Liganova GmbH, will provide orientation on October 15: His keynote at the EXPO REAL Forum will be on “The new normal post Covid-19 marketing & consumption habits”. Afterwards, you will experience Schumacher in the panel discussion “Urban development challenges: solutions for attractive city centers”.

  View conference program  


Experience speakers with proven expertise!

Dr. Marc Schumacher

Dr. Marc Schumacher
Retail and Marketing Expert, Liganova GmbH

Ingmar Behrens

Ingmar Behrens
Authorized Representative of the Management Board, German Council of Shopping Places e.V.

Clemens Schäfer

Clemens Schäfer
Global Head of Real Estate, EMEA+APAC, DWS

Cornelia Zuschke

Cornelia Zuschke
Commissioner for City Planning, Construction, Mobility and Propery Management, State Capital Düsseldorf

  To the speakers  

Claudia Boymanns
Claudia Boymanns
Exhibition Group Director
Messegelände, 81823 München
Tel.: +49 89 949-11628



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#DTSSPECIAL | Featured items in the American halls

The physical exhibition of Furniture China 2020 may have ended, but the Digital Trade Show is still up to bring an exciting virtual version of the event. Visit until November 8, 2020 for business networking made more efficient.

Read below for Furniture China’s recommendations of different home decorations from each of its globally-themed halls. What’re you waiting for? Get some fancy home decors and spice up your living space! Halls below include:

  • U.S./Canada/Brazil/Mexico Hall
  • U.S. & Canada Highlights

What’s so good that you can get at U.S./Canada/Brazil/Mexico Hall

Click to Online Showroom

#1: Copperfield – LINEAR”

#2: Forhome Houseware – “Oil Painting”

#3: Lanpin Home Furnishing – “MO200113 Throw Blanket with Tassels”

#4:Final Gem – “CXD-Sanitary Ware Series”

#5: Taizhou Mocrystal – “Crystal Decorations”



U.S. & Canada Hall Product Highlights

Click to Online Showroom

#1: C-MI TRADING – Star Macramé Leaves Wall Hanging


#3: Nengfu Tourist Products – Music Umbrella With Light, Crank & Tilt

#4: Wanbao Smart Home – 8331 Racing Style Gaming Chair


#6: FAME INDUSTRY – American Style Free Standing White Wood Painting Marble Countertop Drawer Bathroom Vanities

#7: Dongqi Kitchen & Bath – Bathroom Vanity Cabinets

#8: Bella Electric – LED Mirror

#9: Evernew – Zinc Alloy Handle

#10: Deli Fabric – Printed Velvet JP06 Sofa Fabric

If you’re interested in any products above…

Register to “DTS” now and visit the corresponding showroom to get a quote and bring your favorites back home!

  Join DTS Special Now  


Current registration status confirms the new exhibition dates of spoga+gafa

Koelnmesse | Koelnmesse


The long-term rescheduling of the exhibition dates of spoga+gafa to June, including the one-time date at the end of May to the beginning of June in 2021, is already a total success. The current rebooking figures corroborate this. In spite of the worldwide challenges, just under nine months prior to the next spoga+gafa, with a booking status of over 90% the applications are at a pre-Corona level and indeed in most exhibition halls this level has been exceeded.

The current exhibitor status is a clear signal: The long-term rescheduling offers the exhibitors new cross-industry opportunities for their business because it is more in line with the industry’s changed ordering behaviour. Not only existing exhibitors registered with in some cases significant expansion requests, but a pleasing number of companies that didn’t take part in the past years have also registered to participate. This applies among others for the BBQ and decoration sectors, for Hall 6 with its technology and equipment customers as well as for the furniture section.

The motto of the leading global trade fair of the garden lifestyle industries is once again in 2021 “Sustainable Gardens” because according to current surveys, the consumers’ interest in sustainable products and smart solutions will increase further over the coming years.

“The current registration status is a fantastic signal for the industries’ trust in spoga+gafa and proves that physical networking formats are irreplaceable for the generation of sustainable business success,” explained Stefan Lohrberg, Director of spoga+gafa. “Under the hashtag #gardenbackstronger, together with the industry we are underlining the will to allow a successful trade fair to take place in 2021. We are enhancing the strength of a physical event with fresh, digital formats in order to support the customers even more readily with added value in the run-up to, during and after the trade fair.”
In good hands in Cologne:

The essential element of a trade fair is the personal contact: In order to make networking as safe and successful as possible also in times of Corona, Koelnmesse has developed a host of measures in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair. Our goal is to ensure the highest degree of professional safety and to create an environment in which the business of the exhibitors can grow again.

Keeping an eye on the current situation, Koelnmesse is looking forward to a successful spoga+gafa, which is taking place in just under nine months’ time. 

Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai, interzum bogotá in Bogotá, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

For more information, please visit spoga+gafa or your may reach the FMI Representative, Ms. Riznha Mendoza. 

#DTSSPECIAL | Featured items in European halls

Zhejiang superior Furniture, Machinery and Equipment suppliers are waiting to meet all European furniture buyers on “Digital Trade Show”.

Read below for Furniture China 2020’s recommendations of different home decorations from its European Themed hall. What’re you waiting for? Get some fancy home decors and spice up your living space! The European hall includes items appealing to crowds from:

  • Germany
  • United Kingdom
  • Italy
  • Spain

9 Products Worth To Splurge At Germany/UK/Italy/Spain Hall

Click to online showroom

#1: Degao Home Furnishings: “Chair-DG2021”

#2: BLS HOME: “ART DECO1- Romantic Waltz”

#3: Juyuan Furniture – Bar Chair

#4: C-MI TRADING: “Acrylic clear color wedding chair”

#5: Loctek: “Loctekmotion Sit-Stand Workstation MT118”

#6: Yangtze Furniture: “T8046 FINNES SHEEPSKIN LOUNGE CHAIR”

#7: Tongxiang Gelin Textile Co., Ltd.: “TONY VELUDO cutting velvet- 8618-2668”


#9: Tongxiang Spring Rubber & Plastics: “Rubber Seal For Doors And Windows”

If you’re interested in any above products…

Visit corresponding showroom and become “DTS” registered user to get connected with above and 700 more exhibitors in just one click!


   Join “DTS Special” Now!   




analytica 2020: World’s leading trade fair to be held virtually

analytica virtual to take the place of the presence fair in Munich

This year, Messe München is hosting the world’s leading trade fair for laboratory technology, analysis and biotechnology as a virtual event. The new format analytica virtual will enable exhibitors to book digital trade fair booths for October 19 to 23. Furthermore, it offers all customers additional opportunities for exchange and networking. Large parts of the lecture and supporting program will also be available in digital form.

In coordination with the analytica advisory board, in March 2020 the decision was made to postpone the trade fair from April 2020 to October 2020. As late as July, exhibitor interest in a presence fair was very high, even though the hoped-for relaxation of travel restrictions from non-European countries failed to materialize. Visitor promotion was then focused on the European market again. “Unfortunately, particularly in Europe a development has begun in the weeks of August that affects exhibitor and visitor markets directly,” says Dr. Reinhard Pfeiffer, Deputy Chairman of the Management Board of Messe München. “News came from important European analytica core markets that trade fair visits would not be able to take place. A presence fair in October would therefore have fallen far short of the requirements of the participants with regard to the internationality of analytica, disappointed the expectations of visitors and exhibitors even in Corona times, and damaged the core of the event. A digital platform is now the alternative, which many exhibitors have also advocated.”

New travel restrictions for European countries in August

In addition to travel bans that companies are currently imposing on their employees and the restrictions on travel to Germany that states have introduced, in August the Federal Republic of Germany also made it more difficult to enter Germany from some states. These include regions in France (such as the area around Paris), Belgium (Antwerp, Brussels) and Spain (the entire mainland and Balearic Islands), which are among the most important exhibitor and visitor countries at analytica.

In the last two weeks in particular, the analytica team received extremely large numbers of notes from European exhibitors regarding the impracticability of their trade fair participation. Many German exhibitors understandably voiced their concerns that only a small portion of the expected visitors would come to analytica.

“The original decision to postpone the analytica was correct. However, with external conditions having deteriorated sharply recently, reassessment of the situation is inevitable. analytica is the leading international trade fair. Many participants would have been unable to come to Munich because of newly introduced travel restrictions. We are glad that Messe München has reacted flexibly and quickly and in the form of analytica virtual offers the proper concept for 2020,” emphasizes Siegbert Holtermüller, Chairman of analytica’s Exhibitor Advisory Board and Head of Sales Life Sciences at Olympus.

Online trade fair with virtual booths and supporting program

The analytica project team is now working on expanding the analytica virtual format launched in August into a globally visible digital trade fair for the laboratory industry, reflecting as many offers and formats as possible that have been distinguishing analytica in Munich for decades. analytica virtual is being realized in close cooperation with LUMITOS AG.

analytica virtual will be available 24 hours a day in order to enable visitors in all time zones to participate. On virtual exhibition booths, exhibitors will present novel products and product innovations from all areas of laboratory and analytical technology for the target industries of chemistry, biotechnology, pharmaceuticals, and food. Visitors can experience product presentations, download flyers and contact the respective exhibitor directly via a text, audio and video chat function. In addition, web seminars, specialist lectures and a large part of the supporting program will be available via the platform. Important program items will be repeated at various times of the day.

The highlights will include the globally unique special show Digital Transformation, in which companies and scientists have realized eight workflows to present the state of the art in laboratory automation. The analytica conference will likewise take place in a purely virtual manner in 2020 and can thus maintain its high professional level with international top speakers.

   More information & registration   


Visitors will participate free of charge.

Exhibitors will benefit from attractive packages.






#DTSSPECIAL | Featured items in Asian, African & Middle East halls

The physical exhibition of Furniture China 2020 may be coming to an end, but the Digital Trade Show is still up to bring an exciting virtual version of the event.  Visit until November 8,  2020 for business networking made more efficient.

Read below for Furniture China 2020’s recommendations of different home decorations from each of its globally-themed halls. What’re you waiting for? Get some fancy home decors and spice up your living space! Halls below include:

  • Japan and Korea Market
  • Singapore/Malaysia/Thailand Market
  • Egypt/South Africa/Saudi Arabia/UAE Market


14 Coolest Things To Buy On Japan/Korea/Southeast Asia Hall

Click To Online Showroom

#1: KUKAHOME – “Sofa-2555”

#2: iRest – “A190 Massage Chair”

#3: WEOO – “Soar Chair”

#4: Shengxin – “Leisure Chair SX-7823”

#5: ADRANK – “Cover Chair (WD-1364)”

#6: Leshi – “Event Wedding Chairs”

#7: Lunbo Textiles – “G9108 Decorative Fabric

#8: TAIEN Springs – “Sofa Seat Box”

#9: TMD Machinery – “HS-02 Sofa Connector”

#10: Youngshy – “Wire Basket Cart With MDF Top”

#11: DiLu – “Crystal Candle Holder”

#12: LONGSHENG Crystal Crafts – “Fengshui Crystal Ball”

#13: Huayue Jingcheng – “Crystals Decorate Wine Corks”

#14: TORCH – “Crystal Flower Vase”

8 Products Furniture Enthusiasts Should Be Splurging On

Click To Online Showroom


#2: iRest – A700-2 Massage Chair


#3: KUKA HOME – Sofa-2720


#5: Qide – Bathroom Cabinet Plywood Paint Free Cabinet

#6: Aifei – Bar Stool

#7: Jinjue Mesh – Placemat

#8: ADVANCE HARDWARE – T Bar Handles

#9: Yude – Wood Grain Spc Flooring

10 Awesome Things You Can Buy At Egypt/South Africa/Saudi Arabia/UAE Hall

Click To Online Showroom

#1: KUKAHOME – “Sofa 1929”

#2: iRest – “A100 Message Chair”



#5: STARWAY – “Chair DC-S137”

#6: Yongyao Plastic – “Original Design Simple Style Plastic Dining Office Outdoor Chairs”

#7: FURUI ARTWARE – “Sideboard”

#8: Yinuo Textile – “Furniture Fabric”

#9: TAIEN SPRINGS – “Pocket Springs and Bonnell Springs”

#10: Tiantai Tianmeida Machinery – ” JL-25 Sofa Hinge”

If you’re interested in any above products…

Register to “DTS” now and visit the corresponding showroom to get a quote and bring your favorites back home!

  Join DTS Special Now!