Trends from DOMOTEX 2020

Hardly any other subject is as deeply engrained in our consciousness as “health”. It affects all areas of life – as was also reflected at DOMOTEX 2020, the world’s leading trade fair for carpets and floor coverings.

22 January 2020
Deutsche Messe AG

From January 10 to 13, 2020, DOMOTEX served as a popular meeting place for exhibitors and attendees from across the globe. They convened at the world’s leading tradeshow for carpets and floor coverings to network and share information on the latest products and industry trends. The current keynote theme of “ATMYSPHERE” was a nod to the new “healthy living” megatrend, focusing on flooring properties like acoustics, naturalness and sustainability, all of which contribute to a sense of well-being, not to mention a healthy interior atmosphere.

At the same time, the term “ATMYSPHERE” describes the experience of a specific, individual environment which allows floor designs to unfold. This keynote theme was divided into the areas of Sustainable FlooringWell-beingGreen LivingFloor & MoreOutdoor and Acoustics.

Featuring imaginative stagings, presentations of innovative products and an inspiring supporting program, the Framing Trends special display in Hall 8 was the creative and communicative heart of the trade fair. Visitors with a particular focus on lifestyle issues found a wide range of networking opportunities and ideas there.

 
DOMOTEX 2020 – THE WORLD OF FLOORING
Trendbericht: Windmöller “Bioboden Wineo 1500 Floating-Wood-Snow”
Windmöller, Halle 12, Stand C57

Unique stagings of “ATMYSPHERE” at Framing Trends

Developed by the Munich-based Schmidhuber agency, the “Contract Frames” area played a central role at the Framing Trends special display. This new-look event consisted of four pavilions, each of them serving as a source of inspiration for the lead theme, which was showcased in practical, applications-oriented settings. Acoustically Effective Solutions, involving materials and furniture, were integrated in all areas. The Sustainable Flooring frame demonstrated the sustainable use of materials, with a floor made of the rapidly renewable raw material cork, plus textiles from ecologically oriented production and durable solid wood furniture. The Well-being room emphasized health-promoting and environmentally friendly aspects intended to create a balance between body and soul, including a natural wooden floor. Floor & More demonstrated the versatility of flooring materials by expanding a Balta Group carpet into an upholstered, three-dimensional seating arrangement. The Green Living frame featured environmentally friendly floor coverings (resilient flooring from Windmöller, carpet from Tisca), rich green tones, plant and floral elements, as well as wall decorations. A central open space connected the four rooms and illustrated the benefits of typical Outdoor Floors, with a flowing transition from indoors to outdoors. The wooden outdoor floor was provided by Denderwood, while the artificial turf came from Lano Carpets.

Innovative presentations by exhibitors, artists and universities

The artist Serena Garcia Dalla Venezia from Chile used textile fibers to create a colorful landscape of abstract flowers and plants, resulting in a textile oasis that stretched from floor to wall. At a group stand uniting Aquafil with Sarawagi Rugs, a manufacturer of hand-knotted Nepalese carpets, visitors were able to see innovation and craftsmanship based on the use of Econyl fibers made from recycled fishing nets and carpets to create a carpet designed by British designer Isobel Morris. DryTiles are ceramic tiles which have a cork layer on the back, laid in an environmentally friendly way without glue and grouted with a special material. This sophisticated product system is particularly suitable for contract projects where time is a critical factor. DryTile is suitable for rooms that are designed for temporary use, as well as for floor renovations in the commercial and retail sector, which, for reasons of cost, need to be realized within a short period of time.

Stefany invited visitors into a kind of tunnel in which they were able to explore different kinds of natural beauty via interactive installations, while Tarkett, a manufacturer of floor and sporting surfaces and Uzin Utz, a specialist for floor laying products and machines, presented their sustainable products jointly under the motto “Let’s take care of our atmosphere!”

And the Belgian IVC Group showed its environmentally friendly luxury vinyl flooring from its Moduleo “LayRed” collection, made of recycled material with a particularly soft surface and a red, acoustically effective backing.

The “paprfloor” start-up has set itself the task of equipping floors in exhibition halls both sustainably and aesthetically. In cooperation with a paper manufacturer, the company founders developed the basic material for their paper floors, which can be individually designed and are now available worldwide. “Warm-up” is the name of a room-related concept developed by students at the Hannover University of Applied Sciences. The heating pipes of an underfloor heating system, which are normally hidden beneath the floor, are now visible as part of a mobile room divider. This novel heating system could be useful as a sculptural heat source, wherever required.

A fresh wind blows through Hall 3

With a new stand concept, a stage for presentations and a café, Hall 3 was turned into a special forum for handmade carpets. Nominees and winners of the Carpet Design Awards were also presented there.

These internationally renowned awards were presented in a festive setting on 11 January, the second day of the fair. As always, there was advance buzz about who would receive awards for their product or project, since the victorious entries typically combine quality, design and innovation to a particularly strong extent. The winners were as follows:

Jairpur Rugs received three Carpet Design Awards, for Best Modern Design Superieur (“Stairmaze”), Best Modern Design Deluxe (“Strati”) and for Best Collection (“Jaipur Wunderkammer”). The jury’s verdict: “Exciting design variety combined with a great, unmistakable look.”

DOMOTEX 2020 – THE WORLD OF FLOORING
Gewinner: Best Studio Artist Design
Giovanni – Designed by John Booth for Floor Story
Trendbericht

Lila Valadan received an award for “Shahnameh” (Best Classic Design) and “6th Sense” (Best Flatweave Design). The jurors of the Carpet Design Awards judged the carpet and interior in the room installation “Home Dana” by Rug Star by Jürgen Dahlmanns to be “perfectly coordinated”, as they said. In the “Best Studio Artistic Rug Design” category, the jury chose Floor_Story for its “Giovanni” carpet. Knots Rugs received an award for its “Fresco”. Here, the jury was impressed by “a fascinating design with successful proportions and depth effect.”

An imaginative journey into the world of Persian knotting awaited visitors at Naziri / Lila Valadan. The carpet label reinterprets traditional designs, while at the same time referring to their roots. The artfully handmade collections of the “The Four Seasons” exhibition, “Minimalism”, “Geometry”, “Floral” and “Untitled” were presented in a series of interlocking rooms. Due to their high quality and design they contributed to a sense of individual well-being. Each of the room installations offered the viewer a fascinating interplay of light, textiles, sound elements and interior design – and at times even dance, influenced by Persian culture.

The keynote theme generates strong feedback among exhibitors

Among the exhibitors in the handmade carpets segment, the keynote theme “ATMYSPHERE”, which is all about health, sustainability and well-being, was well-received.

DOMOTEX 2020 – THE WORLD OF FLOORING, Art & Interaction, Julian Modica – “Dreidimensionale Steinlandschaft”, Halle 8, S15,
Trendbericht

Handmade carpets, such as those on show at DOMOTEX, represent unique gems. Made from high-quality sheep’s wool or fine silk, they create a special atmosphere in interior settings. They also provide thermal insulation, have a pleasantly soft feel and radiate a luxurious aura. By being comfortable, absorbing dust and pollen from the air and improving the room acoustics, these unique “jewels” contribute to a sense of Well-being. The use of renewable raw materials and their long service life make them sustainable components of home and property furnishings. In addition, their unique design makes them an eye-catcher in every room.

Organic designs, geometry and fair trade

DOMOTEX 2020 featured numerous carpets with floral and plant patterns, including Rica Basagoiti, Tissage, Tisca, Rug Star and the Floral collection from “The Four Seasons” exhibition by Lila Valadan. Creative Matters displayed its “Balthazar” innovation from the Halcyon collection made of Tibetan sheep wool combined with Chinese silk, with a motif graduated in eight shades of gray which reminded the viewer of gently curved stalks.

Another trend in handmade carpets consists of geometric patterns (Galleria Battilossi, Jaipur Rugs), several of which were inspired by motifs from the Bauhaus workshops, such as the “Ghashgha’i meets Bauhaus” collection by Zollanvari, which combines the traditional Ghashgha’i style with the formal language of Bauhaus master Josef Albers. The carpets are made of hand-combed and spun wool, dyed with natural plant dyes.

In addition to these qualities, committed manufacturers like Jaipur Rugs, Creative Matters, Paulig and Theo Keller ensure a clear conscience when buying carpets, because these manufacturers are socially committed to fair trade and the elimination of child labor.

Sustainable flooring, well-being and acoustic impact

DOMOTEX 2020 – THE WORLD OF FLOORING
Trendbericht: Unterwasser-Motiv aus der – Mar Rosso – Collection
Oriental Weavers Carpet, Halle 5, Stand A16

Numerous aspects of the keynote theme also played a major role in the field of woven carpets. Verbatex presented “WalkSoft”, an innovative, regenerated recycled fiber made from cotton residues that were previously considered waste materials. With its “D-CO” series, the company presented ottomans and cushions in natural colors. Oriental Weavers from Egypt celebrated its 40th anniversary at DOMOTEX 2020. This company has succeeded in reducing its CO2 footprint considerably in recent years, which is why it received an award from GEFF (Green Economy Financing Facility). The new “Mar Rosso” collection, featuring colorful, naturally inspired motifs and underwater and beach scenes, was also showcased in Hannover. 

DOMOTEX 2020 – THE WORLD OF FLOORING
Trendbericht:
Ragolle Rugs, Halle 6, Stand G04

Ragolle Rugs also produces in an environmentally friendly fashion. With its “Argentum” line and a large selection of flower and leaf motifs, the Belgian company is committed to the Green Living trend. With “Re-Generation”, Balta Industries presented an innovative program featuring carpets made of recycled plastic bottles and PET fibers. Best Wool Carpets was represented with its “Monasch” collection, made of pure sheep’s wool. Its material has a positive effect in many ways: By regulating air humidity, it contributes to a healthy living climate, with an anti-allergic effect and dampened footfall sound. Girloon displayed its self-adhesive and low-emission “Style” carpet modules, with an acoustically effective comfort backing. Freudenberg Performing Materials promoted its sustainably produced and recyclable tufted carpet backing with a booth that became a popular photo motif: The floor of the stand showed the decor of a meadow orchard, on which boxes of red apples were placed.

Natural and sustainable wall and floor coverings

Cork is one of the rapidly renewable raw materials with positive properties that are used to design coverings for walls and floors. Cork has an insulating effect, reducing sound transmission and temperature variations, while at the same time improving the interior climate. With “Dekwall”, Wicanders presented a product line made of this natural material, corresponding to the current Floor & More trend for holistically designed rooms. This is a wall covering consisting of two layers of cork, which is matched to manufacturers’ floors. The surfaces come from fine to highly structured. The “3D Forms” wall elements by Granorte are also made of this environmentally friendly material in the trendy retro style, which are geometrically and three-dimensionally shaped in line with the product name. They can be used to furnish a wall or to create individual accents.

DOMOTEX 2020 – THE WORLD OF FLOORING
Swiss Krono Exquisite Port Oak

The Swiss Krono Group presented a variety of new decors aimed at improving the quality of life and creating a room atmosphere that makes you feel good. The “Adaja Oak” floors from the Robusto series are particularly oriented towards the natural version. Windmöller showed its “Purline Organic Floor wineo 1500” in numerous color variations and patterns. This flooring is based on the composite material ecuran, which is predominantly made from renewable raw materials like rapeseed or castor oil and chalk. It is available as an individual print on request. “Purline Organic Flooring” is sustainable, resistant and aesthetic, as well as contributing to a feeling of well-being based on its ingredients.

Artful geometries, individualization and that “used look” for wood floors

DOMOTEX 2020 – THE WORLD OF FLOORING
Trendbericht: ¿Cinzento Custom Made¿ Kollektion
T&G Wood, Halle 13, Stand E89

In the area of wood floors, collections with artistically designed geometric patterns (Garbelotto, Vielaris Art Parquet, Design Parquet, Mazzonetto) are just as much in vogue as floors with a vintage or used look. T&G Wood showed “Cinzento Custom Made”, a customizable floor with a surface that comes alive with visible knotholes and cracks. Manufacturers Futura Floors and Gunreben also emphasize small irregularities in their solid lock floorboards, as is natural for a natural product. This apparent flaw metamorphosizes into an authentic feature. 

DOMOTEX 2020 – THE WORLD OF FLOORING
Trendbericht: ¿ART DÉCO¿ Programm
Vielaris Art Parquet, Parkettböden, Halle 13, Stand A63

Vielari’s Art Parquet specializes in the restoration of historical wooden floor coverings. Thanks to this special expertise, the Lithuanian company is able to combine new wooden floors with inlays or metal inlays in its “Art Déco” collection – with the highest level of craftsmanship and precision. “Dureco”, designed by ter Hürne, is a natural, sustainable and extremely robust floor made of 100 percent organic material. Its high resistance to water is achieved by the so-called Seal Technology – a combination of different components that together provide effective protection.

Outdoor flooring as an enhancement to the quality of life

The trend towards growing health awareness is accompanied by increasing demands on the appearance, quality and texture of floor coverings in the outdoor segment. At its own stand, Li&Co presented its outdoor flooring design “LICO Outex” in wood look. This is a non-slip, easy-care and weather-resistant designer floor covering which is laminated onto a heat-treated pine plank. The “Exterpark Magnet Wood Collection” by Yvyra is a noble teak deck with magnetic clip system. The individual elements are designed in such a way that they can be installed on an aluminium substructure within a few seconds using a special tool – without visible gaps or screws. At the stand of Heinrich Krüger, bamboo terrace boards from sustainable cultivation were shown. They are extremely durable and resistant, shape-stable and weatherproof, thus offering a number of advantages over most tropical woods in terms of economy and the environment. Ravaioli Legnami showed its “Rhinowood Wax Pine” pine floorboards from sustainable forestry, which are as weather-resistant as exotic woods due to their treatment with wax. Outdoor carpets are also playing an increasing role, with Reinkemeier presenting its “andiamo” series, featuring various exotic leaf motifs.

Installation and application technology hook into lead theme

Saicos Colour presented its solvent-free Ecoline hardwax oil “Zero” for wood and cork floors as well as interior wood surfaces. Produced in an environmentally friendly way, this oil contributes to healthy indoor air quality. With its installation underlay “Selitpro XPO 2 mm” for parquet, laminate and vinyl flooring, Selit Dämmtechnik presented an acoustically effective solution in which both walking and impact sound are effectively damped, a quality which was clearly demonstrated at the exhibition stand. This is due to an optimum combination of density and strength, creating strong pressure stability. At Pedross, visitors were able to experience the advantages of “Clipstar Fast” – a clip system with invisible fastening for clip-in skirtings without drill holes, in support of sleek architectural and design concepts. The system can be installed without using tools, fitting perfeclty, just like the customizable products from Neuhofer, into the theme of Floor & More. The latter company unveiled its “FN Smart Shop” at the show. Using its DIY store configurator, customers could view skirting boards, wall panels and floor profiles from the manufacturer’s range of products in a number of different decors and individual patterns in a three-dimensional display, then select and order them.

Innovative developments like these are already arousing curiosity as to next year’s DOMOTEX, which runs in Hannover from 15 to 18 January 2021.

For interested visitors and exhibitors, please contact Mr. Noli Nicanor of ECCP at noli.nicanor@eccp.com or call +632 8845-1324. Visit www.domotex.de/en/ for more information.

Travel to Bangkok on us!

The THAIFEX – Anuga Asia Hosted Buyer Programme has gained quite a reputation in the past three years for attracting and hosting high-quality, pre-qualified buyers at our show. It’s our way of empowering the F&B community by facilitating meaningful connections between international exhibitors and hosted buyers.
→ Programme Overview

This year, our Hosted Buyer Programme continues to be exclusive to buyers from Southeast Asia, with a focus on Indochina. To enable more targeted business meetings, we are further categorising Hosted Buyers as F&B Retail and Horeca buyers, as both segments are of growing importance to you.
→ Who Qualifies

The Hosted Buyer Programme is a key initiative of THAIFEX – Anuga Asia, the largest international trade event for F&B, Food Technology and Retail & Franchise in Asia. As a diversely specialised show hosting 11 product segments across 107,000 sqm, Hosted Buyers can look forward to meeting 2,800 exhibitors from more than 40 country groups.
→ About THAIFEX – Anuga Asia

Some of our Hosted Buyers in 2019 were from:

Apply Now

For more information, visit www.thaifex-anuga.com/en or contact Mr. Noli Nicanor, Manager-International Trade Fairs and Events Management, at noli.nicanor@eccp.com or call +632 8845-1325.

 

DOMOTEX End of Show Report

14 January 2020
Deutsche Messe AG

The world’s leading trade fair for carpets and floor coverings has once again underscored its status as the industry’s most significant trade, innovation and trend platform. A total of 35,000 attendees – 90% of them decision makers and 70% from abroad – came to explore the latest trends, products and solutions presented by over 1,400 exhibitors from more than 60 different countries.

DOMOTEX 2020: An event marked by sustainability, high-class attendance and international appeal

From 10 to 13 January, the latest edition of DOMOTEX – the world’s leading showcase for carpets and floor coverings – again stood out as the industry’s biggest, most pivotal hub for trends and innovations. A total of 35,000 attendees – 70% of them from abroad – were on hand for the four-day event to explore the latest trends, products and solutions presented by over 1,400 exhibitors from more than 60 different nations. The show’s keynote theme of “ATMYSPHERE” highlighted the aspects of flooring products that contribute to a sense of wellbeing and promoted naturalness and sustainability – topics thoroughly reflected by the products on display.

“DOMOTEX is and remains our most international tradeshow. We are delighted that the event attracts attendees from around the globe, who come for 2.3 days on average – 60% from Europe, 25% from Asia and 10% from the Americas, with the remainder from Africa and Australia,” said Dr. Andreas Gruchow, the Deutsche Messe Managing Board member in charge of DOMOTEX.

“We have been truly impressed with the positive reception and special spirit at this year’s DOMOTEX. The attendance figures reflect an ongoing trend towards increased market concentration. The further rise in the percentage of high-caliber professionals is an important factor in business growth for 2020. Around 90% of the show’s visitors have decision-making authority at their companies, with half of them at top management level,” noted Sonia Wedell-Castellano, Global Director for DOMOTEX. “I am also delighted with how enthusiastically our exhibitors embraced the keynote theme of ATMYSPHERE, as well as with the success of the revamped ‘Treffpunkt Handwerk’ skilled trades hub and the volume of exhibitors who have indicated they will be back in 2021.”

Impressive visitor mix: high in quality and internationality

Exhibitors affirmed the success of their industry’s flagship fair with regard to two key performance indicators: “Our main concern here is not high attendance figures, but rather the right kind of attendees,” explained Hakan Dinc, CEO of Stefany Hali Tekstil in Turkey. This aspect was also clearly appreciated by visitors: “I made the decision to come to Hannover because this is where I can see what is happening across the global marketplace, which enables me to make the right choices for our customers,” remarked trends scout Andrés Jobet of Piso Urbano Alfombras, based in Santiago, Chile.

The high quality of this year’s event was also highlighted by Arman J. Vartian, proprietor of Vartian Carpets in Vienna, who had this to say after returning to exhibit at DOMOTEX following a five-year hiatus: “It seems to us that DOMOTEX is heading down the right path. The stands are now more attractive and appealing, and the show is clearly committed to supporting our industry.” Anke Hattingh, Marketing Director of Mapei GmbH in Grossostheim, Germany, praised the great diversity of exhibits as a “major source of inspiration.” And according to Bernhard ter Hürne, CEO of ter Hürne GmbH & Co. KG in Südlohn, Germany, “In terms of its reach, DOMOTEX delivers like no other European tradeshow can.”

Olivier Bossuyt, Sales Director at ivc group in Avelgem, Belgium summed things up by saying: “We opted to return to DOMOTEX after a two-year break because the show’s strong international pull enables us to meet with important trade partners and generate promising new leads – a fact reconfirmed by DOMOTEX 2020.”

One out of two attendees generates new leads at DOMOTEX

Based on this year’s visitor survey, almost half of all attendees (44%) used the event to generate new leads. Fred T. Keller, Marketing Director of Theo Keller GmbH in Bochum, Germany, reported a high number of walk-in visitors and new customers. He attributed this mainly to ongoing enhancements to the event, particularly the new hall layout launched in 2020, which he saw as a major step forward. “This new design has resulted in many more spontaneous customer contacts than previously, and we couldn’t be more delighted. DOMOTEX is definitely the most important trade fair for us.”

Attending DOMOTEX was also a “must” for Mirco Schäpe, Product Manager LVT at JAB Teppiche Heinz Anstoetz KG in Herford-Elverdissen, Germany. He spends several days at the event every year to meet up with existing and potential suppliers and “get a feel for emerging trends,” as he put it. Michael Massmann, National Sales Manager & Vice President of Textile Trading Group, Winter Park, USA, said he used DOMOTEX mainly to generate new leads, adding that: “We are naturally also keen on establishing new, preferably long-term customer relationships, while at the same time deepening our relations with existing customers and suppliers. We have attended every DOMOTEX since our business was founded three years ago, and that’s not going to change.”

“ATMYSPHERE” as a common thread

The show’s keynote theme was also well received by exhibitors. For example, Bernhard Reinkemeier, CEO of Reinkemeier Rietberg based in Rietberg, Germany, referred to it as being a “good match” for his company’s objectives, adding: “We very much welcome the keynote theme and its flanking measures, all of which are highly attractive and have helped us reach our goals.”

“The keynote theme perfectly reflected the spirit of the times, and its significance was clear to see throughout the halls. We are already busy exploring ways of featuring sustainability to even greater advantage at DOMOTEX 2021,” remarked Wedell-Castellano. “I also very much look forward to teaming up with the show’s players from the business community and the skilled trades so as to generate even more benefit for the industry and its clientele next year.”

The next DOMOTEX will be staged from 15 to 18 January 2021 at its traditional venue in Hannover, Germany.

IE expo China: China massively promotes recycling economy

PRESS RELEASE
Messe München GmbH

IFAT spin-off: IE expo China in 21-23 April 2020

  • Strong government stimulus package for more recycling
  • Good demand forecasts for many environmental technology solutions
  • An important market for international enterprises already today

In waste management, China wants to move away from landfilling and rapidly towards a modern circular economy. And the country starts from a comparatively low level. “At an estimated 20 to 30 percent, China’s recycling rate is three to four times lower than Germany’s,” explains Markus Delfs, an expert from the China office of Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.

To date, the informal sector has played an important role in the People’s Republic. But after China’s ban on waste imports, the sector, for example, has withdrawn from plastic recycling. “There is a need for new solutions,” says Delfs. “International companies are already active in technologies such as the separation of mixed plastic waste or the chemical treatment of old plastic.

Since 2019: strict recycling law in Shanghai

The collection and separation of household waste in China’s metropolises is currently developing at an almost galloping pace. Shanghai is regarded as a pioneer here: since July 2019, all private and commercial waste has had to be separated—into the categories “recyclable”, “wet waste”, “dry waste” and “hazardous waste.” Together with a comprehensive control system and heavy fines, this recycling law is considered one of the strictest in the world. According to the Chinese Ministry of Housing and Urban-Rural Development, separation systems for household waste are planned to be introduced in 46 major cities by the end of 2020. To this end, RMB 21.3 billion—currently around USD 3 billion—are to be invested in the construction of waste disposal facilities alone.

Rising opportunities for high-end recycling and sorting technologies

“In addition to the treatment of domestic, commercial and hazardous waste, I see increasing opportunities in China for technologies for e-waste treatment, including battery recycling and end-of-life solutions for vehicles,” says Florian Werthmann, Managing Director of Ecologicon, a management consultancy based in Reichenberg/Germany that specializes in waste management and circular economy. According to Chinese industry experts, there is also an increased interest in optical and digitally supported sorting systems as well as flue gas cleaning solutions for the country’s growing thermal utilization.

Promising investment environment for international suppliers

The Middle Kingdom is an important buyer market for the international environmental technology sector. “According to a survey among our member companies, China is in a strong third place in the export statistics of German waste and recycling technologies,” says Karl Rottnick. The consultant for technology and markets in the Waste and Recycling Association of the German Engineering Federation (VDMA) continues: “Compared to the same period of the previous year, exports of the corresponding plant and machinery to China rose by another 1.5 percent to a substantial 5.5 percent in 2018. Only the EU member states and North America are buying more of the industry’s products.” And GIZ expert Markus Delfs predicts: “Although there are still systemic barriers to waste collection and treatment in the Chinese recycling sector, the investment environment for foreign technologies is expected to be promising.”

IE expo China as major industry platform

IE expo China will soon offer the opportunity to introduce products and services to the market. The next edition of Asia’s largest environmental technology fair will be held in Shanghai from April 21 to 23, 2020. The show focuses on water and wastewater treatment, waste management, remediation, air pollution control and air purification. IE expo is a spin-off of IFAT in Munich/Germany, the World’s Leading Trade Fair for Water, Sewage, Waste and Raw Materials Management, and is supported by a top-class technical/scientific conference program. Conversely, China is strongly represented at the leading trade fair in Munich. In terms of exhibitors and visitors, China is now among the top five countries.

For more information, visit www.ifat.de/en/ or contact Ms. Jackie Diola of ECCP at jackie.diola@eccp.com or call +632 8845-1324.

Market for halal cosmetics growing fast

PRESS RELEASE
Deutsche Messe AG

HALAL HANNOVER (6–8 March 2020)

Coconut with coconut oil in bowl with jar of cosmetic cream on wooden background

With nearly five million Muslims living in Germany today, demand for halal cosmetics is strong, and the market is growing at a fast pace. Even so, retailers in Germany have so far been rather slow in responding to this trend. That needs to change. Which is why halal cosmetics will be among the topics explored at HALAL HANNOVER – a new show premiering in Hannover, Germany, from 6 to 8 March 2020.

Hannover. The cosmetics market is growing at a steady clip, and demand for halal products is skyrocketing. A study by UK market research firm Tech Navio from October 2018 projects that the global market for halal cosmetics will more than double from its current volume of 25 billion euros (that’s about six percent of total global trade in beauty products) to 55 billion euros by 2022. Annual growth over the next three years is expected to average 13.55 percent.

These global sales figures for halal beauty products indicate that there is enormous potential to be leveraged, also on the German market. There are no centrally collected statistics on the subject in Germany, but inquiries made with manufacturers such as Fair Squared do give some indication of the scale of the demand. The Cologne-based firm sells its natural and halal cosmetic products primarily online, but also in fair trade shops, pharmacies and selected drugstores. “We use only raw materials from fair- trade sources, and in 2018 succeeded in growing our sales by a further 25 percent to 1.5 million euros,” said CEO Oliver Gothe. Fair Squared will be among the companies exhibiting at HALAL HANNOVER.

In cosmetic products, the “Halal” label is seldom seen on its own; it generally appears in conjunction with “vegan” labels, “cruelty-Free” or “not tested on animals” claims and assurances of sustainability. More and more small and medium businesses are moving into these niches and selling their products online.

One such business is LaNaturél, a halal-certified cosmetics firm based in Herten. LaNaturél believes in the power of nature. CEO Hasan Hüseyin Aydogan is committed to helping people protect their health, which, for him, means first and foremost using natural ingredients exclusively and being completely additive-free. LaNaturél will be showcasing its natural products at HALAL HANNOVER.

There are many newly established companies operating under the “back to nature” banner, developing products designed to appeal to both vegans and Muslims. One innovation in this area is a skincare line made of coffee oil extracted from used coffee grounds.

Nail polish is an area of cosmetics that touches on one of the core tenets of Islam.

Observant Muslims pray five times a day. In the ritual cleansing that takes place before each prayer, water must actually touch and wet the fingernails. Traditionally, this has meant that Muslim women must either forgo nail polish altogether or go to the trouble of removing it before each prayer. Now, however, there are several manufacturers who offer water-permeable and breathable nail polishes. The biochemical properties of these products mean that water is able to penetrate through to the fingernails.

These products are also free of formaldehyde, toluene and camphor – harmful chemicals that are almost always present in conventional nail polishes. Because, in addition to being water permeable, these new nail polishes are free of chemical, animal and alcohol-based additives, they are also marketed as being suitable for allergy-sufferers, vegans and pregnant women.

Searches on Amazon for “halal cosmetics” currently yield hits for as many as 224 products. L’Oréal, the global market leader in cosmetics, offers hundreds of halal- certified products, but the company’s focus is not primarily on the German market, but rather on Muslim-majority countries and the USA. The Germany-based international fragrance chain Douglas currently has nearly 400 articles on its German website that are marketed as vegan and largely also suitable for Muslim women. For example, it has makeup brushes made of synthetic hair. In more recent times, Germany’s drugstores, traditionally one of the country’s primary channels for cosmetics, have seen growing competition from importers like Oriental Style, which sources high-quality Saudi cosmetic products from stockists in Dubai.

HALAL HANNOVER is a new business and knowledge-sharing platform for the halal industry that premiers from 6 to 8 March 2020, focusing on halal-compliant food, beverages, cosmetic products and travel. The exhibition will also feature an international conference program and a special food-tasting area. Day one of the three-day event is for trade visitors only, while days two and three (Saturday and Sunday) will also be open to consumers.

For further information about HALAL HANNOVER, visit https://halal-messe.de/.

You may also contact Mr. Noli Nicanor, ECCP International Trade Fairs Manager, through noli.nicanor@eccp.com or call +632 8845-1324.