IE expo China: China massively promotes recycling economy

Messe München GmbH

IFAT spin-off: IE expo China in 21-23 April 2020

  • Strong government stimulus package for more recycling
  • Good demand forecasts for many environmental technology solutions
  • An important market for international enterprises already today

In waste management, China wants to move away from landfilling and rapidly towards a modern circular economy. And the country starts from a comparatively low level. “At an estimated 20 to 30 percent, China’s recycling rate is three to four times lower than Germany’s,” explains Markus Delfs, an expert from the China office of Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.

To date, the informal sector has played an important role in the People’s Republic. But after China’s ban on waste imports, the sector, for example, has withdrawn from plastic recycling. “There is a need for new solutions,” says Delfs. “International companies are already active in technologies such as the separation of mixed plastic waste or the chemical treatment of old plastic.

Since 2019: strict recycling law in Shanghai

The collection and separation of household waste in China’s metropolises is currently developing at an almost galloping pace. Shanghai is regarded as a pioneer here: since July 2019, all private and commercial waste has had to be separated—into the categories “recyclable”, “wet waste”, “dry waste” and “hazardous waste.” Together with a comprehensive control system and heavy fines, this recycling law is considered one of the strictest in the world. According to the Chinese Ministry of Housing and Urban-Rural Development, separation systems for household waste are planned to be introduced in 46 major cities by the end of 2020. To this end, RMB 21.3 billion—currently around USD 3 billion—are to be invested in the construction of waste disposal facilities alone.

Rising opportunities for high-end recycling and sorting technologies

“In addition to the treatment of domestic, commercial and hazardous waste, I see increasing opportunities in China for technologies for e-waste treatment, including battery recycling and end-of-life solutions for vehicles,” says Florian Werthmann, Managing Director of Ecologicon, a management consultancy based in Reichenberg/Germany that specializes in waste management and circular economy. According to Chinese industry experts, there is also an increased interest in optical and digitally supported sorting systems as well as flue gas cleaning solutions for the country’s growing thermal utilization.

Promising investment environment for international suppliers

The Middle Kingdom is an important buyer market for the international environmental technology sector. “According to a survey among our member companies, China is in a strong third place in the export statistics of German waste and recycling technologies,” says Karl Rottnick. The consultant for technology and markets in the Waste and Recycling Association of the German Engineering Federation (VDMA) continues: “Compared to the same period of the previous year, exports of the corresponding plant and machinery to China rose by another 1.5 percent to a substantial 5.5 percent in 2018. Only the EU member states and North America are buying more of the industry’s products.” And GIZ expert Markus Delfs predicts: “Although there are still systemic barriers to waste collection and treatment in the Chinese recycling sector, the investment environment for foreign technologies is expected to be promising.”

IE expo China as major industry platform

IE expo China will soon offer the opportunity to introduce products and services to the market. The next edition of Asia’s largest environmental technology fair will be held in Shanghai from April 21 to 23, 2020. The show focuses on water and wastewater treatment, waste management, remediation, air pollution control and air purification. IE expo is a spin-off of IFAT in Munich/Germany, the World’s Leading Trade Fair for Water, Sewage, Waste and Raw Materials Management, and is supported by a top-class technical/scientific conference program. Conversely, China is strongly represented at the leading trade fair in Munich. In terms of exhibitors and visitors, China is now among the top five countries.

For more information, visit or contact Ms. Jackie Diola of ECCP at or call +632 8845-1324.

Market for halal cosmetics growing fast

Deutsche Messe AG

HALAL HANNOVER (6–8 March 2020)

Coconut with coconut oil in bowl with jar of cosmetic cream on wooden background

With nearly five million Muslims living in Germany today, demand for halal cosmetics is strong, and the market is growing at a fast pace. Even so, retailers in Germany have so far been rather slow in responding to this trend. That needs to change. Which is why halal cosmetics will be among the topics explored at HALAL HANNOVER – a new show premiering in Hannover, Germany, from 6 to 8 March 2020.

Hannover. The cosmetics market is growing at a steady clip, and demand for halal products is skyrocketing. A study by UK market research firm Tech Navio from October 2018 projects that the global market for halal cosmetics will more than double from its current volume of 25 billion euros (that’s about six percent of total global trade in beauty products) to 55 billion euros by 2022. Annual growth over the next three years is expected to average 13.55 percent.

These global sales figures for halal beauty products indicate that there is enormous potential to be leveraged, also on the German market. There are no centrally collected statistics on the subject in Germany, but inquiries made with manufacturers such as Fair Squared do give some indication of the scale of the demand. The Cologne-based firm sells its natural and halal cosmetic products primarily online, but also in fair trade shops, pharmacies and selected drugstores. “We use only raw materials from fair- trade sources, and in 2018 succeeded in growing our sales by a further 25 percent to 1.5 million euros,” said CEO Oliver Gothe. Fair Squared will be among the companies exhibiting at HALAL HANNOVER.

In cosmetic products, the “Halal” label is seldom seen on its own; it generally appears in conjunction with “vegan” labels, “cruelty-Free” or “not tested on animals” claims and assurances of sustainability. More and more small and medium businesses are moving into these niches and selling their products online.

One such business is LaNaturél, a halal-certified cosmetics firm based in Herten. LaNaturél believes in the power of nature. CEO Hasan Hüseyin Aydogan is committed to helping people protect their health, which, for him, means first and foremost using natural ingredients exclusively and being completely additive-free. LaNaturél will be showcasing its natural products at HALAL HANNOVER.

There are many newly established companies operating under the “back to nature” banner, developing products designed to appeal to both vegans and Muslims. One innovation in this area is a skincare line made of coffee oil extracted from used coffee grounds.

Nail polish is an area of cosmetics that touches on one of the core tenets of Islam.

Observant Muslims pray five times a day. In the ritual cleansing that takes place before each prayer, water must actually touch and wet the fingernails. Traditionally, this has meant that Muslim women must either forgo nail polish altogether or go to the trouble of removing it before each prayer. Now, however, there are several manufacturers who offer water-permeable and breathable nail polishes. The biochemical properties of these products mean that water is able to penetrate through to the fingernails.

These products are also free of formaldehyde, toluene and camphor – harmful chemicals that are almost always present in conventional nail polishes. Because, in addition to being water permeable, these new nail polishes are free of chemical, animal and alcohol-based additives, they are also marketed as being suitable for allergy-sufferers, vegans and pregnant women.

Searches on Amazon for “halal cosmetics” currently yield hits for as many as 224 products. L’Oréal, the global market leader in cosmetics, offers hundreds of halal- certified products, but the company’s focus is not primarily on the German market, but rather on Muslim-majority countries and the USA. The Germany-based international fragrance chain Douglas currently has nearly 400 articles on its German website that are marketed as vegan and largely also suitable for Muslim women. For example, it has makeup brushes made of synthetic hair. In more recent times, Germany’s drugstores, traditionally one of the country’s primary channels for cosmetics, have seen growing competition from importers like Oriental Style, which sources high-quality Saudi cosmetic products from stockists in Dubai.

HALAL HANNOVER is a new business and knowledge-sharing platform for the halal industry that premiers from 6 to 8 March 2020, focusing on halal-compliant food, beverages, cosmetic products and travel. The exhibition will also feature an international conference program and a special food-tasting area. Day one of the three-day event is for trade visitors only, while days two and three (Saturday and Sunday) will also be open to consumers.

For further information about HALAL HANNOVER, visit

You may also contact Mr. Noli Nicanor, ECCP International Trade Fairs Manager, through or call +632 8845-1324.