analytica 2020: World’s leading trade fair to be held virtually

analytica virtual to take the place of the presence fair in Munich

This year, Messe München is hosting the world’s leading trade fair for laboratory technology, analysis and biotechnology as a virtual event. The new format analytica virtual will enable exhibitors to book digital trade fair booths for October 19 to 23. Furthermore, it offers all customers additional opportunities for exchange and networking. Large parts of the lecture and supporting program will also be available in digital form.

In coordination with the analytica advisory board, in March 2020 the decision was made to postpone the trade fair from April 2020 to October 2020. As late as July, exhibitor interest in a presence fair was very high, even though the hoped-for relaxation of travel restrictions from non-European countries failed to materialize. Visitor promotion was then focused on the European market again. “Unfortunately, particularly in Europe a development has begun in the weeks of August that affects exhibitor and visitor markets directly,” says Dr. Reinhard Pfeiffer, Deputy Chairman of the Management Board of Messe München. “News came from important European analytica core markets that trade fair visits would not be able to take place. A presence fair in October would therefore have fallen far short of the requirements of the participants with regard to the internationality of analytica, disappointed the expectations of visitors and exhibitors even in Corona times, and damaged the core of the event. A digital platform is now the alternative, which many exhibitors have also advocated.”

New travel restrictions for European countries in August

In addition to travel bans that companies are currently imposing on their employees and the restrictions on travel to Germany that states have introduced, in August the Federal Republic of Germany also made it more difficult to enter Germany from some states. These include regions in France (such as the area around Paris), Belgium (Antwerp, Brussels) and Spain (the entire mainland and Balearic Islands), which are among the most important exhibitor and visitor countries at analytica.

In the last two weeks in particular, the analytica team received extremely large numbers of notes from European exhibitors regarding the impracticability of their trade fair participation. Many German exhibitors understandably voiced their concerns that only a small portion of the expected visitors would come to analytica.

“The original decision to postpone the analytica was correct. However, with external conditions having deteriorated sharply recently, reassessment of the situation is inevitable. analytica is the leading international trade fair. Many participants would have been unable to come to Munich because of newly introduced travel restrictions. We are glad that Messe München has reacted flexibly and quickly and in the form of analytica virtual offers the proper concept for 2020,” emphasizes Siegbert Holtermüller, Chairman of analytica’s Exhibitor Advisory Board and Head of Sales Life Sciences at Olympus.

Online trade fair with virtual booths and supporting program

The analytica project team is now working on expanding the analytica virtual format launched in August into a globally visible digital trade fair for the laboratory industry, reflecting as many offers and formats as possible that have been distinguishing analytica in Munich for decades. analytica virtual is being realized in close cooperation with LUMITOS AG.

analytica virtual will be available 24 hours a day in order to enable visitors in all time zones to participate. On virtual exhibition booths, exhibitors will present novel products and product innovations from all areas of laboratory and analytical technology for the target industries of chemistry, biotechnology, pharmaceuticals, and food. Visitors can experience product presentations, download flyers and contact the respective exhibitor directly via a text, audio and video chat function. In addition, web seminars, specialist lectures and a large part of the supporting program will be available via the platform. Important program items will be repeated at various times of the day.

The highlights will include the globally unique special show Digital Transformation, in which companies and scientists have realized eight workflows to present the state of the art in laboratory automation. The analytica conference will likewise take place in a purely virtual manner in 2020 and can thus maintain its high professional level with international top speakers.

   More information & registration   


Visitors will participate free of charge.

Exhibitors will benefit from attractive packages.






Highlights of the IFAT impact Business Summit program

Messe München
    IFAT impact Business Summit | September 8-10, 2020


The platform for industry newcomers


The Start-Up Stage was designed to give young innovative companies more attention and support. In addition to exciting presentations by exhibitors, there will be two live sessions especially tailored to start-ups. What are the two integrated live sessions about? Here is an overview:
  • Opportunities for cooperation
  • What do industry partners expect; what motivates them to invest?
  • Field reports and best practices from start-ups and industrial companies
  • How can start-ups participate in these markets? What are the challenges?
  • Information on local partnership and cooperation models
  • Field reports and best practices

The presentations of the Start-Up Stage:
  Digitalization of waste disposal with smart sensor technology
  Innovative briquette presses for the sustainable recycling of residual and waste materials
  Water testing equipment for field and rural laboratory testing activities
  Compact sewage sludge incineration systems
  Earthworms, water fleas and bacteria: the future of decentralized wastewater treatment?
  Real-time measurements of groundwater movement

Discover the newcomers


Prof. Dr. Uli Paetzel

Prof. Dr. Uli Paetzel

Heavy rainfall and urban restructuring: the example of the “climate-resilient region with international appeal” in the Ruhr area
“Climate change is a reality in German cities. Rising temperatures, longer dry periods and increasing heavy rainfall reduce the quality of life of the citizens and pose a serious problem for vegetation. Our presentation intends to show an implementation strategy for adapting to the impact of climate change in the Ruhr area. The strategy was developed together with the local water boards, municipalities and the government of North-Rhine-Westphalia.” Prof. Dr. Uli Paetzel, Chairman of the Board, Emschergenossenschaft und Lippeverband

Julia Braune

Julia Braune
market insight Africa: “Non-revenue water” in Africa—challenges and possible solutions
“This session aims to inspire exchange on solutions for the current challenges of non-revenue water in Africa. Members of the GWP-network will present best practice examples and discuss them with representatives of the African water sector. In the framework of our cooperation project GAPWAS (German-African Partnership for Water and Sanitation) GWP is pleased to co-organise this session together with AfWA.” Julia Braune, CEO, German Water Partnership

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