Messe München is Restructuring its Product Marketing and Sales and Driving Digitalization Forward
- Dr. Markus Dirr the new Executive Director of Product Marketing & Sales
- Newly formed division ready for the restart of the trade fair industry
- Integrated communication with international customers
Just in time for the resumption of the trade fair business, Messe München has started its new central division, Product & Marketing Sales, which brings the marketing and sales competencies of the two disciplines together under one management. The Head of this new central division will be Dr. Markus Dirr, previously Head of the Digital division. The new division is responsible for winning over new customers and maintaining existing customer contacts for all Messe München events at its home base, including bauma, BAU, EXPO REAL, IFAT and ISPO Munich. In addition, the unit will collaborate with the international subsidiaries of Messe München in product marketing and sales activities.