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Demonstrating its ongoing commitment and investment to the industry, Moda, also known as the National Footwear Show, has revealed a line-up of over 160 footwear, fashion, accessories and jewellery brands as well as digital clinics by partner and Café sponsor Modular Commerce and buyer benefits for members of headline sponsor the British Footwear Association.

Benefiting from exciting new opportunities and an increase in footfall generated by its co-location with leading home and gift show Autumn Fair from the 5th – 8th September at NEC Birmingham, Moda also offers an exclusive Hosted Buyer Programme providing support and onsite benefits for leading retailers.

Lisa Govier, Director of Footwear, Moda says; “We are the only organiser in the last 18 months to be able to put on a show for the footwear industry and our ongoing commitment to reigniting and supporting it remains firm. Whilst the changing and ongoing travel restrictions have impacted some of our big international exhibitors, we are working hard to create partnerships and experiences which will give both exhibitors and visitors a return of investment and time. Over a third of Autumn Fair pre-registrations have specified a primary interest in Footwear and Apparel, and Moda pre-registrations are looking great despite the challenges of the last year, so we are very excited to see the benefits to Moda of the co-location. Autumn Fair and Moda will be your one-stop buying destination for the most-wanted fashion and footwear brands plus there’s also nine other sectors to explore across gifts and homeware to diversify your offering.”

For a full list of brands visit www.moda-uk.co.uk but look out for Lunar, launching a new ‘Llewellington’ collection with TV personality Laurence Llewelyn-Bowen of boots, socks, slippers, and umbrellas. Lawrence says about his new collection; “There isn’t a single corner of your world that shouldn’t be drop-dead lovely. There are no excuses. Just because something is useful, it doesn’t mean it can’t be totally Schwitt-Schwoo. I want the world to keep its feet dry with super style, I want our boot rooms to be every bit as soigné as our drawing rooms. Whether it’s wellingtons, socks, slippers, slip-on galoshes, or umbrellas my LLEWELLINGTON collections bring a gorgeously patterned brightness to the Rainiest of Rainy Days.”


Godske Group brings 16 brands including Frandsen, Robell, Qneel, Molly Jo and Que, joining Jayley, Big Metal, Suzie Blue, Lunar, Fly London, XTi, Refresh, Blowfish Malibu, Mustang, Chatham, Hogl, Jessica Graff, Lisa Angel, Nour, Alpe, Keddo, and CAT Footwear.


Matt Krafft, UK Sales Manager, CAT footwear says; “CAT footwear is delighted to re-establish our long-standing relationship with MODA, particularly at a time when the new co-location with Autumn Fair provides the potential for lots of opportunity.”

Moda is also delighted to welcome on board some exciting new sustainable brands including Turtle Doves, Conscious Lemons and NOMADS, offering buyers newness and reflecting the wider appetite in the fashion retail market for ethical and sustainable brands.

Through its partnership with the British Footwear Association (BFA) Moda is also extending its Hosted Buyer Programme and membership to The Club to all BFA buyers attending the show. As a member of The Club, visitors receive additional visitor perks such as free cloakroom facilities, refreshments and access to The Club Lounge to recharge between meetings.


Lucy Reece-Raybould, Chief Executive, British Footwear Association says; “While we continue to face challenges in our industry as a result of the pandemic and Brexit, we are pleased to see that signs of recovery are already showing. The BFA is delighted to partner with Moda in its journey to bring the industry back together. As the only dedicated UK footwear show going ahead this year, it is incredibly encouraging to see the commitment, investment and support for the footwear industry demonstrated by Moda as brands and buyers reunite to kickstart a new sales season. We are pleased to see the co-location with Autumn Fair as this will certainly bring a whole new audience and many exciting cross-buying opportunities to the show.”

Susan Patterson, Hamish Munro, Aberdeen adds; “We are enthusiastic to get back to as normal as possible and looking forward to Moda running alongside Autumn Fair. We are excited to see both shows and find some new products, it has been too long.”

Modular Commerce is a brand-new partner sponsoring the much-loved Moda Café. Modular Commerce will be offering free Clinics for visitors on how to digitally transform and future-proof your retail business. Partnering with specialist retail EPOS, stock-management, and fulfilment systems provider Stok.ly, Modular Commerce delivers an end-to-end digital solution for footwear retailers, brands and suppliers including reporting insight to drive higher ROI on marketing, grow sales, and cut the cost of stock held.

As well as offering special discounts at the show, a free assessment of a retailer’s or brand’s EPOS or stock management system, and no installation charge for anyone signing up at the show, Modular Commerce will also be hosting a free Champagne reception every day at the Modular Commerce Café at 4pm.

The new-look MODA is happening from 5 to 8 September 2021 at the NEC Birmingham. This event aims to bring the fashion retail community back together in pursuit of refueling retail. Don’t miss the chance to be part of a new fashion destination as MODA 2021 will also be co-located with Autumn Fair.

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Fairs and More, Inc.

Jackie Diola – International Trade Fairs Officer
jackie.diola@eccp.com | +632 8845-1324