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The Good is so Close

From December 1st to 5th, 2021, FOOD & LIFE invites you to Germany’s largest meeting place for food, drink and enjoyment at the Munich Exhibition Center. In the “FOOD.Start.ups” area, the start-up scene provides exceptional taste experiences. New this year: The start-up product that excites the trade fair audience the most receives the FOOD & LIFE NEWCOMER AWARD.

Home advantage for Bavarian foodies: From December 1st to 5th, 2021, FOOD & LIFE at the Munich Exhibition Center will once again be a reliable meeting place for eating, drinking and enjoying. In keeping with the current nutritional trends, the fair underlines the importance of regionally produced foods. Products made from local ingredients and regional superfood play the main roles here. They are produced by traditional manufacturers and imaginative start-ups that provide information on the manufacture of their products and the ingredients used. “FOOD & LIFE lives from direct exchange with the manufacturers, from seeing, smelling and discovering new delicacies”, says Claudia Weidner, head of the fair. “At these eventful encounters in the exhibition hall, the products get a story with a personal connection.”

New: Newcomer Award for food start-ups

Munich date pralines with crispy fillings, a Cologne gin rosé made from raspberries, blueberries and strawberries or a fermented liquid batter from the bottle for pan-fried dishes: anyone who strolls in the “FOOD.Start.ups” area of ​​FOOD & LIFE will get a good impression of the current food trends and market innovations. A special highlight this year: the start-up product that excites the trade fair audience the most receives the FOOD & LIFE NEWCOMER AWARD. Together with the cooperation partner StartinFood, the prize will be awarded on the Saturday of the fair. For the first time, trade fair visitors can vote for their favorites and win one of ten trial packages.

The region on your plate

Clear the stage for Bavaria’s celebrity chefs: Bobby Bräuer, Hans Jörg Bachmeier and many other sought-after cooking professionals will present themselves on the cooking stage at FOOD & LIFE. What do they have in common? The love for seasonal and regional ingredients that make their cooking skills so unique. At the cooking shows, the chefs can be looked over their shoulders, give one or the other preparation tip and reveal how the dishes turn out very easily. Also under the sign of regional delicacies, the Bavarian Ministry of Agriculture is presenting the products of selected companies in the Free State at a large community participation. In addition, Minister of State Michaela Kaniber will officially open the fair on December 1st, 2021 as patron of FOOD & LIFE.

Holiday kitchen for the four walls

If you want to embark on a culinary journey through Greece, Sicily or South Tyrol, you don’t have to go far: this year the popular holiday regions are represented with a large joint stand at FOOD & LIFE. Manufacturers present their specialties here – from olive oil to bacon and cheese to fine pastries and dried fruits from traditional artisanal production.

Feast and furnish with all your senses

At Heim + Handwerk, which is taking place at the same time, individual living dreams are fulfilled. Here, southern Germany’s largest trade fair for living and furnishing inspires with a variety of furnishing solutions. FOOD & LIFE and Heim + Handwerk will take place from December 1st to 5th, 2021 at the Munich Exhibition Center. In order to make a visit to the trade fair safe for everyone, access to the exhibition grounds is possible against proof in accordance with the valid G rule. Registration takes place in advance when the ticket is purchased. These are only available online: https://tickets.food-life.de/.

Find more information about FOOD & LIFE at www.food-life.de.

Fairs and More, Inc.

Jackie Diola – International Trade Fairs Officer
jackie.diola@eccp.com | +632 8845-1324