THE TIRE COLOGNE 2022: Right on Track

65 per cent of exhibition space already booked up

More than eight months before the start of THE TIRE COLOGNE 2022, the leading international trade fair for the tire and wheel industry is right on track. THE TIRE COLOGNE takes place from 24 to 26 May 2022, and with early-bird booking now closed and the holiday period in Europe at an end, more than 65 percent of the exhibition space has already been booked up. And it’s not only the quantity but also the quality of the attendees that is impressive. “Numerous prominent national and international players in the industry have already signed up,” said Ingo Riedeberger, Director responsible for the trade fair at Koelnmesse. “The number of bookings made so far highlights the fact that the industry can hardly wait for this opportunity to meet up again at an international trade fair.” In total, around 400 businesses and brands from over 35 countries are expected to attend THE TIRE COLOGNE 2022 in Cologne to showcase their products and services.

To date, around 220 companies have confirmed that they will be taking part in THE TIRE COLOGNE 2022, among them notable key accounts from every trade fair segment. With the initial registration period now over, confirmed exhibitors from the tire and wheel segment include tire manufacturers such as Bridgestone, Continental, Falken, Hankook, Nexen and Pirelli, plus tire wholesalers Bohnenkamp and Interpneu, and specialist tire retail network GDHS. Leading wheel manufacturer, Superior, will also be returning to Cologne.

In addition, there are numerous bookings from companies providing servicing and workshop supplies, tire retreading and used tire processing. In the workshop sector, suppliers such as Hampton, Huf, and Wegmann have already registered, while attendees in the tire retreading and recycling sector include names such as Industrias del Neumático, Rekor Kaucuk and VMI. ZARE Group, a consortium of certified used tire recycling and disposal companies, is also planning a collective presence.

THE TIRE COLOGNE 2022 is complemented by the digital TTC @home platform, offering exhibitors with a physical presence the opportunity to increase their online reach profitably and engage digitally with new target groups.

The event and conference program for THE TIRE COLOGNE, which features a top-class line-up of forums, themed areas and special events, provides additional information and inspiration. The Global Retreading Conference (GRC) – the international event for the tire retreading industry – takes place on 24 May 2022, offering a global platform for the discussion of relevant themes. Focal topics will include the role of tire retreading in the context of the European Green Deal, the planned extension of the European tire labeling regulations to include retreaded HGV and bus tires, and the positioning and development of the global tire retreading sector.

THE TIRE COLOGNE is aimed at tire manufacturers, specialist tire dealers, vehicle service providers, workshop fitters, recycling specialists, retreaders, and all businesses associated with the tire and vehicle industry. The international trade fair is organised by Koelnmesse and sponsored by the German Tyre Retail and Vulcanisation Trade Association (BRV).